There is Something I Need to Tell You: Balancing Appropriateness and Efficiency in Modality Choice for Interpersonal Disclosures

Oeldorf-Hirsch, Anne; Nowak, Kristine L.

doi:10.1080/10510974.2017.1417878

Cited by 3 publications

(1 citation statement)

References 57 publications

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“…There are three main contributions of our work. First, responding to calls by Huang (2015) and Oeldorf-Hirsch & Nowak (2018), we extend knowledge on social self-disclosure within eWOM by establishing that a generally heightened disclosure is interpreted as inappropriate, reducing trust in SMIs as well as purchase intent for the promoted product. We support the view that, at least for now, influencers are seen more as salespeople than friends.…”

Section: Introductionmentioning

confidence: 99%

Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns

AlRabiah¹,

Marder

Marshall

et al. 2022

Journal of Business Research

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Section: Introductionmentioning

confidence: 99%

Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns

AlRabiah¹,

Marder

Marshall

et al. 2022

Journal of Business Research

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Efficiency Framework: Perceived Appropriateness and Outcome Success with Computer‐Mediated Communication

Nowak

Watt

2020

The International Encyclopedia of Media Psychology

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The efficiency framework argues that perceived efficiency and convenience of a modality is a better predictor of media use than perceived media appropriateness or satisfaction. While people generally say they would prefer to communicate face‐to‐face (FTF), and that FTF is the most appropriate for many communication goals, they frequently use computer media such as text messaging or e‐mail to meet their interaction goals. The efficiency framework seeks to explain the contradiction between people's stated preferences and perceptions of appropriate media usage, and the media people actually select and use in interactions. Essentially, research supporting the efficiency framework shows that people are most likely to use a modality that they perceive as the most convenient or efficient instead of one they perceive to be most appropriate, or even what they say they would prefer. It is important to recognize that while satisfaction with the interaction, perceived appropriateness, and efficiency are important considerations in computer‐mediated usage and design, it is the level of effort and involvement in the interaction that most directly predict outcome success. People can adapt their behavior to successfully utilize almost any modality to meet their goals if they are willing and able to put in the appropriate effort.

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Deciding If and How to Use a COVID-19 Contact Tracing App: Influences of Social Factors on Individual Use in Japan

Jamieson

Yamashita

Epstein

et al. 2021

Proc. ACM Hum.-Comput. Interact.

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Contact tracing apps have been suggested as a promising approach towards containing viral spread during pandemics, yet their actual use in the COVID-19 pandemic has been low. While researchers have examined reasons for or against installing contact tracing apps, we have less understanding of their ongoing use and how they interact with everyday pressures related to work, communities, and mental well-being. Through a survey of 153 working people in Japan and 15 follow-up interviews, we investigated attitudes toward installing and using Japan's national contact tracing app, COCOA, and how these related to respondents' daily lives, work structures, and general attitudes about the pandemic. We found that motivations about installing the app differed from those related to ongoing usage. Specifically, we identified ways that people navigate uncertain norms of behaviour during the pandemic, and how people consider individual risks such as COVID-related stigmas, anxiety, and financial precarity when deciding if and how to use COCOA. In light of these, we discuss the tension between COCOA's design and desires to protect oneself by selective controlling disclosures. We note that perceived risks are closely tied to respondents' local contexts, and based on our analysis, we identify ways to address these challenges and tensions through design interventions at multiple scales.

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There is Something I Need to Tell You: Balancing Appropriateness and Efficiency in Modality Choice for Interpersonal Disclosures

Cited by 3 publications

References 57 publications

Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns

Too much information: An examination of the effects of social self-disclosure embedded within influencer eWOM campaigns

Efficiency Framework: Perceived Appropriateness and Outcome Success with Computer‐Mediated Communication

Deciding If and How to Use a COVID-19 Contact Tracing App: Influences of Social Factors on Individual Use in Japan

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