Thioether derivatives of brominated poly(isobutylene‐co‐isoprene) (BIIR) were prepared through base‐mediated nucleophilic substitution reactions of the elastomer with thiolate ions formed in situ from thiols. The characterization of the reaction products was accomplished with studies of a model compound, brominated 2,2,4,8,8‐pentamethyl‐4‐nonene, the reactivity of which was shown to be consistent with that of the polymer. The reaction of aliphatic thiols with the allylic bromide functionality of BIIR required a strong base, and base‐catalyzed air oxidation of the thiol to disulfide operated concurrently to reduce the yield of the desired substitution products. An efficient and direct method of coupling BIIR to silica with (3‐mercaptopropyl)trimethoxysilane improved filler dispersion, thereby overcoming problematic agglomeration of reinforcing siliceous fillers in these compounds. © 2002 Wiley Periodicals, Inc. J Polym Sci Part A: Polym Chem 40: 2937–2944, 2002