In a theory where the cosmological constant Λ or the gauge coupling constant g arises as the vacuum expectation value, its variation should be included in the first law of thermodynamics for black holes. This becomes dE = T dSwhere E is now the enthalpy of the spacetime, and Θ, the thermodynamic conjugate of Λ, is proportional to an effective volume V = − 16πΘ D−2 "inside the event horizon." Here we calculate Θ and V for a wide variety of D-dimensional charged rotating asymptotically AdS black hole spacetimes, using the first law or the Smarr relation. We compare our expressions with those obtained by implementing a suggestion of Kastor, Ray and Traschen, involving Komar integrals and Killing potentials, which we construct from 1 conformal Killing-Yano tensors. We conjecture that the volume V and the horizon areaA D−2 is the volume of the unit (D − 2)-sphere, and we show that this is obeyed for a wide variety of black holes, and saturated for Schwarzschild-AdS. Intriguingly, this inequality is the "inverse" of the isoperimetric inequality for a volume V in Euclidean (D−1) space bounded by a surface of area A, for which R ≤ 1. Our conjectured Reverse Isoperimetric Inequality can be interpreted as the statement that the entropy inside a horizon of a given "volume" V is maximised for Schwarzschild-AdS. The thermodynamic definition of V requires a cosmological constant (or gauge coupling constant).However, except in 7 dimensions, a smooth limit exists where Λ or g goes to zero, providing a definition of V even for asymptotically-flat black holes.2