This study focuses on crisis communication in the Czech Republic, Slovakia, Serbia, and North Macedonia during the first, second, and third pandemic waves and takes a comparative pragmatics approach. By focusing on pragmatic features, such as speech acts and discursive/linguistic aspects of communicated values, we examine how the Covid19 crisis management is realized on the linguistic micro-level in political speeches as a salient genre of political discourse. Our study shows that the most distinct benefit of political speeches compared to other tools of crisis communication is that they forge transindividual identity, a sense of community, and highlight desired social values. In contrast, political speeches can block effective crisis communication when they exhibit high levels of intertextuality, are saturated with information, and over-aggregation.