“…Across widely varying events, settings, and persons, positive experiences or positive aspects of stimuli have been found to be less influential in the formation of judgments than are negative experiences or negative aspects of stimuli (see, for review, Fiske, 1980;Kanouse & Hanson, 1972;Kellermann, 1984). The negativity effect has been demonstrated consistently in research on impression formation and person perception (Anderson, 1965;Hamilton & Huffman, 1971;Hamilton & Zanna, 1972;Hodges, 1974;Jordan, 1965;Levin & Schmidt, 1969;Miller & Rowe, 1967;Warr & Jackson, 1976;Wyer, 1970). For example, in employment interviews (Bolster & Springbett, 1961;Crissy & Regan, 1951;Springbett, 1958;Webster, 1964), negative characteristics of employees influence hiring decisions more than positive characteristics: negative information serving as a basis for rejecting a job applicant rather than positive information serving as a basis for hiring the applicant.…”