Time Marches On, and So Does the History of Public Relations

Watson, Tom

doi:10.1080/1062726x.2015.1024253

Cited by 3 publications

(3 citation statements)

References 11 publications

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“…71-75;Watson, 2015bWatson, , 2015c. In marketing science historical research has experienced a revival in recent years although it has always been an integral part of marketing science and education.…”

Section: Methodological Frameworkmentioning

confidence: 99%

Reassessing the Relationship between Marketing and Public Relations

Dühring¹

2017

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Section: Methodological Frameworkmentioning

confidence: 99%

Reassessing the Relationship between Marketing and Public Relations

Dühring¹

2017

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“…One of the key subjects currently being researched in Public Relations is the evolution of the profession in different countries, whether related to the professional profile (Zerfass et al 2014;Moreno et al 2015), ethical issues (Place 2015), the history of Public Relations (Watson 2015) or concerning relations with internal publics, the influence of social media on Public Relations, and research through these new spaces, if all of their potential is harnessed in the professional practice (Valentini 2015), and how complaints are dealt with via social media and the new digital public (Plowman et al 2015).…”

Section: Trending Topics and Key Issues In Public Relationsmentioning

confidence: 99%

Understanding advertising in the era of social media

Vitalis,

Onyejelem,

Okuneye

2024

Infor. Syst. Smart. City

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The late 1990s saw the rise of social media, which changed how people consumed and disseminated information. Youth find social networking sites to be quite appealing and popular, and they frequently spend a lot of time using the platforms’ communication affordances. Since McLuhan contended in the 20th century that technologies aid in extending human capacity, media technologies have been seen as empowering and freeing. In the media and communication sectors, technologies have made it easier for humans to manipulate mechanical and electrical processes. This study employs secondary data in this context, having researched pertinent literature, papers, and assessed them in the direction of the existing literature in order to probe the topic of inquiry. The majority of the information in the study comes from secondary sources, which provided concrete sources of insight into the analysis. These sources included pertinent texts, journals, government publications, historical documents, and the Internet. The technique was applied to assess other published works. The approach aids in verifying the validity of such results from earlier research. The paper’s analysis of the literature led to the conclusion that, despite its challenges, social media advertising can reach a wider audience than traditional media. Social media sites such as WhatsApp, Facebook, YouTube, and others allow advertisers to reach a large number of potential customers at a lower cost, 24/7. This study indicates that companies that prioritize improving their brand image will find ways to do it by having advertising explore the various online channels.

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Time Marches On, and So Does the History of Public Relations

Cited by 3 publications

References 11 publications

Reassessing the Relationship between Marketing and Public Relations

Reassessing the Relationship between Marketing and Public Relations

Trending topics and key issues in Public Relations

Understanding advertising in the era of social media

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