2019
DOI: 10.30598/agrilan.v7i3.956
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Tingkat Kepuasan Konsumen Terhadap Atribut Produk Sayuran Segar Lokal Dan Impor Di Pasar Modern Kota Ambon

Abstract: Keberadaan pasar modern dengan  tawaran berbagai jenis sayuran serta kebersihannya belum tentu menjamin konsumen kembali berbelanja di pasar modern tersebut. Penilaian konsumen terhadap atribut produk sayuran serta kepuasan konsumen terhadap produk yang dibeli menjadi penting bagi perusahaan. Penelitian ini bertujuan untuk menganalisis kepuasan konsumen terhadap atribut sayuran segar lokal dan sayuran segar impor di pasar modern kota Ambon. Teknik pengambilan sampel menggunakan  non probability  sampling  diik… Show more

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“…This dissatisfaction will cause consumers to stop using or buying the product. Losing customers leads to a decrease in potential sales, which will ultimately disrupt the buying patterns made by customers during their subscription [3]. Therefore, it is necessary to conduct an analysis of consumer satisfaction in the Jatinegara Ornamental Fish Market.…”
Section: Introductionmentioning
confidence: 99%
“…This dissatisfaction will cause consumers to stop using or buying the product. Losing customers leads to a decrease in potential sales, which will ultimately disrupt the buying patterns made by customers during their subscription [3]. Therefore, it is necessary to conduct an analysis of consumer satisfaction in the Jatinegara Ornamental Fish Market.…”
Section: Introductionmentioning
confidence: 99%