Batik is an Indonesian heritage which is recognized as an Intangible Cultural Heritage by UNESCO. As a cultural product that must be read to reveal the deconstruction of functions conceived in accordance with the space and time of the subject, as a logic of deconstruction in understanding the reality of the shift in the subject's understanding of objects that are seen as the reality of creation (production of construction) or recreated. The method used is qualitative with descriptive and interpretative analytical techniques using a humanistic approach. The results obtained from the research are that there are three, namely: (1) functional deconstruction of batik occurs due to traces of changes in meaning and batik in the global constellation. (2) the deconstruction of the function of batik can be understood through the life cycle and batik becomes fashion. (3) the deconstruction of the function of batik has two implications, namely: implications for the popularity of batik and implications for the socio-economic life of the Indonesian people. Batik is no longer only a cultural heritage but can be used as a means to raise the country's foreign exchange-producing economy, by improving batik not just a simple product but has become a fashion trend, where batik has use value and is able to become a national identity, has a high exchange value in the context of global economy and remains a national identity.