This study aims to characterize and identify the genus of Ipomoea in the Greater Kediri area. The research was conducted in the Greater Kediri area which includes Kediri Regency and City, Nganjuk Regency, Blitar Regency and City, Tulungagung Regency, and Trenggalek Regency of East Java from January to June 2024 in an explorative descriptive manner. Sampling was done by snowball and purposive sampling. The observed characters include the morphological structure of roots, stems, leaves, flowers, fruits, and seeds. Plant identification was carried out referring to the Ipomoea genus Identification Key. The tools and materials used were ruler, razor/cutter, camera, stereo microscope, stationery, and plants of Ipomoea genus that were found. Ipomoea genus found in Greater Kediri area were 12 types, namely: Ipomoea batatas, Ipomoea carnea, Ipomoea aquatica, Ipomoea reptans, Ipomoea triloba, Ipomoea lacunosa, Ipomoea obscura, Ipomoea quamoclit, Ipomoea quinquefolia, Ipomoea pes-tigridis, Ipomoea pes-caprae and Ipomoea tricolor. Because of the wide area of research, this research is continued and if new species are found, they will be collected and added to the database of Ipomoea genus members in the Greater Kediri area.