“…Technological frames (TF) describe the assumptions, expectations and knowledge individuals use to understand a technology's application and consequences in a specific context (Orlikowski and Gash, 1994), for instance, the use of digital technologies within manufacturing production. In addition, a manufacturing organization comprises multiple individuals with diverse specialties, competencies and incentives, all of which are argued to require coordination for significant digital technology advancement (Carlsson et al, 2022;Eriksson et al, 2022;Orlikowski and Gash, 1994). This implies that to untangle the complexity of technology-induced organizational change, managers must interpret, assess and select appropriate digital technologies (Spieth et al, 2021).…”