To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami

Tilson, Donn James; Stacks, Don W.

doi:10.1016/s0363-8111(97)90019-9

Cited by 38 publications

(16 citation statements)

References 1 publication

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“…Finally, this study aids in shaping internal marketing campaigns to enhance residents’ place image or encourage them to promote the city to others (e.g., Clifford and King 1993 ; Crick 2003 ). Previous studies have indicated that a positive image motivates residents to act as ambassadors ( Schroeder 1996 ; Tilson and Stacks 1997 ) and highlighted their significant role in place marketing. This notion is particularly useful for destinations with limited financial resources for tourism marketing and promotion ( Hsu, Wolfe, and Kang 2004 ), or in times of economic recession and budget cuts ( Burgess 1982 ), as in the case of Kavala and other European destinations.…”

Section: Managerial Implicationsmentioning

confidence: 99%

An Exploratory Study of Residents’ Perception of Place Image

Stylidis

Sit

Biran

2014

Journal of Travel Research

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Studies on place image have predominantly focused on the tourists’ destination image and have given limited attention to other stakeholders’ perspectives. This study aims to address this gap by focusing on the notion of residents’ place image, whereby it reviews existing literature on residents’ place image in terms of whether common attributes can be identified, and examines the role of community-focused attributes in its measurement. Data collected from a sample of 481 Kavala residents (Greece) were subjected to exploratory and confirmatory factor analysis. The study reveals that the existing measurement tools have typically emphasized destination-focused attributes and neglected community-focused attributes. This study contributes to the residents’ place image research by proposing a more holistic measurement, which consisted of four dimensions: physical appearance, community services, social environment, and entertainment opportunities. The study also offers practical insights for developing and promoting a tourist place while simultaneously enhancing its residents’ quality of life.

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Section: Managerial Implicationsmentioning

confidence: 99%

An Exploratory Study of Residents’ Perception of Place Image

Stylidis

Sit

Biran

2014

Journal of Travel Research

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“…Travel experience is the amalgam of every inseparable aspect the visitors encountered during their travel (Cooper, 2008), and local communities play a crucial role in tourism development and shaping destination image (Tilson & Stacks, 1997). If local communities subscribe to the destination image projected by their DMO (destination marketing organization), they could act as goodwill ambassadors to visitors and narrow the gaps between visitors' expectation and perception.…”

Section: Introductionmentioning

confidence: 99%

Perceptions of Taipei as Revealed in Travel Blogs: A Tale from Two Sides

Pan

Ting

Bau

2013

Asia Pacific Journal of Tourism Research

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This paper analyzed 200 travel blog entries posted by 100 Mainland Chinese visitors and 100 local Taiwanese visitors to Taipei, the capital city of The Republic of China. The paper is unique in three ways. First, it provides external and internal perceptions toward a destination; secondly, it combines a Chinese coding system to segment texts and computer-assisted qualitative data analysis software to count keywords frequency; and finally, it visually presents the differences between two groups of bloggers in terms of the importance and affections visitors attached to Taipei in six image dimensions. Managerial implication is further enhanced when visitors' perception is compared with those messages promoted by destination marketing organizations. Overall, both groups of bloggers expressed more positive perceptions toward frequently mentioned image dimensions such as meals, sightseeing, and transportation. Mainland Chinese bloggers mainly saw Taipei through certain frames of reference that were manifested in promotional messages, thus creating a "circle" of representation in blogosphere.

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“…It is to create a positive climate and to establish and maintain a positive destination image, so the tourism trade can effectively market its products and services in the tourist-generating country. The importance of public relations in the development of destinations, be they regions or cities, has already been established in studies (Tilson & Stacks 1997;Avraham 2000). Two phases can therefore be distinguished when a tourist destination wants to build a tourism relationship with a tourist-generating country.…”

Section: Defining Destination Imagementioning

confidence: 99%

“…Public relations is often mentioned by tourism marketers as an instrument in the promotion of tourism and some studies have indicated the suitability of public relations as a tool in promoting a destination's image (Gartner & Hunt 1986;Tilson & Stacks 1997;Avraham 2000;), but the theoretical foundation on which this suitability is based has not yet been comprehensively argued in the literature.…”

Section: Introductionmentioning

confidence: 99%

Applying an open systems public relations model to destination image development

Lubbe¹

2004

Communicatio

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Public relations is essentially a communications function concerned with relationships, image and image development and it is from this perspective that the subject is viewed. A literature survey of the use of public relations in tourism indicated that no structural theoretical framework for its application in destination image development has been postulated. This was found to be the case in both tourism and public relations literature. In this article, such a framework is devised. Adapting an existing open-systems public relations model to represent the process of establishing a tourism relationship between a tourist-generating country and a tourist destination does this. This model was used as the foundation for formulating a public relations strategic framework.

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To know us is to love us: The public relations campaign to sell a ‘Business-tourist-friendly’ Miami

Cited by 38 publications

References 1 publication

An Exploratory Study of Residents’ Perception of Place Image

An Exploratory Study of Residents’ Perception of Place Image

Perceptions of Taipei as Revealed in Travel Blogs: A Tale from Two Sides

Applying an open systems public relations model to destination image development

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