‘To play or not to play’: A cross-temporal investigation using hedonic and instrumental perspectives to explain user intentions to explore a technology

Abstract

The present research extends prior work on the relationship between users and technology by examining users' intention to explore a technology. Drawing on exploration and individual motivation theories, we developed and tested a model examining the effects of hedonic (i.e., personal innovativeness and cognitive absorption) and instrumental (i.e., performance expectancy and image enhancement) factors on individuals' intentions to explore a technology over time. Based on a study of 94 users exposed to a new technology, with measurements taken at two points in time, we found that both instrumental and hedonic factors affect individuals' intentions to explore, but their effects change over time such that as time goes by, the effect of personal innovativeness decreases and performance expectancy increases. In addition to our contributions and implications for research on technology acceptance, we present practical implications both for developers and managers, with a view toward helping the development and deployment of technologies that satisfy the evolution of users' needs over time.

It is not for fun: An examination of social network site usage

“…After they start deriving utilitarian gratifications, hedonic gratifications get less important and predictive in SNS usage. Magni et al's [16] work showed that, as time passes, the effects of hedonic factors decrease whereas the effects of utilitarian factors (e.g., performance expectancy) increase people's intentions to explore technologies. When people initially use SNS, they may only use some basic functions that are primarily designed to serve hedonic gratifications.…”

Exploring the extension of unified theory of acceptance and use of technology, UTAUT2, factors effect on perceived usefulness and ease of use on mobile commerce in Egypt

“…HM affects behavioral intentions (Liao and Lin, 2007;Taylor and Venkatesh, 2010). However, it differs across stages of technology adoption.…”

Young Adult Malaysian Consumers’ Intention to Shop via Mobile Shopping Apps

“…It is generally found to be an important factor to influence intention to adopt mobile internet (Venkatesh et al, 2012), even though Magni, Taylor and Venkatesh (2010) argue that its influences could be varied across different stages of technology adoption. Despite the different findings, hedonic motivation is important as consumers tend to use a mobile entertainment which bring them joy and happiness (Leong, Ooi, Chong & Lim, 2013a), or when it is considered as fun, entertaining and provides pleasure.…”