To Start, Continue, and Conclude: Foregrounding Narrative Production in Serial Fiction Publishing

Romaguera, Gabriel

doi:10.23860/diss-romaguera-gabriel-2017

Cited by 1 publication

(1 citation statement)

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“…Beetham (1990) argues that print periodicals invite a publicly visible form of reader response as readers can contribute to ongoing discourse through sending in opinions and commentaries to be published. Similarly, the capacity for reader comments on digital serialized texts, such as webcomics, allow for immediately visible conversations between texts and their readers, which can shape interpretations as well as form textually mediated connections across serial updates (Romaguera, 2017; Jones, 2019). Applicable to both print and digital serialization, Chavez (2010) theorizes how serials make space for readers to engage in what she calls “wandering reading practices” as they intersperse the texts with daily life.…”

Section: Theoretical Frameworkmentioning

confidence: 99%

Literary play gone viral: delight, intertextuality, and challenges to normative interpretations through the digital serialization of Dracula

Jones

Storm

Corbitt

2023

ETPC

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Purpose This study aims to explore the implications of a recent case in spring 2022 where the novel Dracula went “viral” as tens of thousands of Tumblr users participated in a serialized re-reading and discussion of the text through the hashtags #dracula and #dracula daily. Design/methodology/approach The authors use a mixed-methods sequential explanatory design approach (quant: topic modeling; qual: multimodal content analysis) to examine how users describe their own practices as well as top posts (more than 25,000 likes, comments and reblogs) in the first month of the collective reading of the novel. Findings The authors found that the serialization of Dracula made space for “wandering reading practices” (Chavez, 2010) relevant to this interpretive community on Tumblr. The quantitative methods determined specific affective, intertextual and serialized aspects of textual play that were salient to readers. In top posts themselves, the authors saw readers creating metaleptic content imagining characters like the protagonist Jonathan in other novels or contexts, as well as processing and playing with their collective emotional responses toward characters. Additionally, readers used irony or satire through multimodal compositions to create literary arguments. Originality/value Playfully analyzing literature together through intertextual connections and multimodal memes has the potential to be both emotionally resonant, culturally relevant and supportive of literary interpretive practices. Based on these findings, the authors provide suggestions for teachers working to embrace interpretive play in formal learning spaces.

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Section: Theoretical Frameworkmentioning

confidence: 99%