Together we tango: Value facilitation and customer participation in Airbnb

Jiang, Yangyang; Balaji, M.S.; Jha, Subhash

doi:10.1016/j.ijhm.2019.05.004

Cited by 88 publications

(79 citation statements)

References 80 publications

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“…In general, value-related antecedents had the strongest influence on bookings (19 positive votes), affective (18 positive votes) and conative (12 positive votes) loyalty, and value co-creation (10 positive votes). Economic value was the main driver behind the positive impact on these decisions and outcomes ( Tussyadiah, 2016 , Tussyadiah and Pesonen, 2016 ), whereas social value was a noteworthy driver of affective loyalty ( Jiang et al, 2019 , Wang et al, 2020 ). The multi-faceted antecedents to value co-creation is also interesting as the 10 votes it garnered comprised of economic, emotional, epistemic, ethical, functional, green, and social values ( Jiang et al, 2019 , Zhang et al, 2018 ).…”

Section: What Do We Know?mentioning

confidence: 99%

“…Economic value was the main driver behind the positive impact on these decisions and outcomes ( Tussyadiah, 2016 , Tussyadiah and Pesonen, 2016 ), whereas social value was a noteworthy driver of affective loyalty ( Jiang et al, 2019 , Wang et al, 2020 ). The multi-faceted antecedents to value co-creation is also interesting as the 10 votes it garnered comprised of economic, emotional, epistemic, ethical, functional, green, and social values ( Jiang et al, 2019 , Zhang et al, 2018 ). Nevertheless, the votes from first-order and third-order knowledge remain low, and thus, future research is encouraged to actively explore and empirically manipulate the ways in which these different values could be activated and delivered through the marketing exchanges that entail in home sharing.…”

Section: What Do We Know?mentioning

confidence: 99%

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Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Lim

Yap

Makkar

2021

Journal of Business Research

291

259

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Highlights Home sharing is touted as the future of marketing and tourism in the sharing economy. Framework-based systematic review using the ADO and TCM frameworks is performed and state-of-the-art overview of home sharing in marketing and tourism is presented. Antecedents, decisions, and outcomes of marketing exchange in home sharing are discussed. Theories, contexts, and methods of home-sharing research in marketing and tourism are presented. Pathways for theoretical novelty, contextual relevance, and methodological rigor are outlined.

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Section: What Do We Know?mentioning

confidence: 99%

Section: What Do We Know?mentioning

confidence: 99%

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Lim

Yap

Makkar

2021

Journal of Business Research

291

259

View full text Add to dashboard Cite

show abstract

“…Ultimately, there was consensus that both the resource owner and resource user are important in creating value facilitated by the business model, which justified the substitution of value creation for value facilitation. Other authors have also begun to describe value facilitation in the sharing economy ( Jiang et al., 2019 ). Also based on feedback, we introduced the preconditions needed for improved sustainability performance, which supports the operationalisation of our tool for sustainability.…”

Section: Sharing Economy Business Modelling Toolmentioning

confidence: 99%

Sharing economy business models for sustainability

Curtis

Mont

2020

Journal of Cleaner Production

184

121

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Background The predominant focus of academic research on the sharing economy has been on Airbnb and Uber; to this extent, the diversity of business models ascribed to the sharing economy has not yet been sufficiently explored. Greater conceptual and empirical research is needed to increase understanding of business models in the sharing economy, particularly attributes that deliver on its purported sustainability potential. Objective We aimed to elaborate an improved sharing economy business modelling tool intended to support the design and implementation of sharing economy business models (SEBMs) with improved sustainability performance. Methods We used a structured approach to business modelling, morphological analysis, to articulate relevant business model attributes. Our analysis was informed by a narrative literature review of business and platform models in the sharing economy. We also iteratively tested, refined, and evaluated our analysis through three structured opportunities for feedback. Results The output of the morphological analysis was a sharing economy business modelling tool for sustainability, with stipulated preconditions and descriptions of all business model attributes. Conclusion The sharing economy is not sustainable by default, so we must be strategic and deliberate in how we design and implement SEBMs. The sharing economy business modelling tool should be of interest not only to researchers and practitioners, but also to advocacy organisations and policymakers who are concerned about the sustainability performance of sharing platforms.

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“…In recent years, Airbnb, an accommodation sharing economy system, has become quite popular among travellers (Jiang et al, 2019). Today, Airbnb is the world's largest alternative accommodations provider, with more than three million listings (Dogru et al, 2020).…”

Section: Sharing Economy and Airbnbmentioning

confidence: 99%

Interactive value formation: drivers and outcomes from Airbnb guests’ perspectives

Sthapit

Björk

2020

Scandinavian Journal of Hospitality and Tourism

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This study explores interactive value formation, particularly the underlying drivers of three value outcomes in the Airbnb context: co-creation, co-destruction and co-recovery. The study focuses on reviews posted online by Airbnb guests in English. These posts contained customers' positive and negative experiences with Airbnb on Trustpilot. The data analysis uncovered two main themes that reflected the drivers of value co-creation, codestruction and co-recovery (company's customer service and hosts' actions). First, after a service failure, many guests experienced value co-destruction because they felt that Airbnb's customer service agents could not solve their problems in a timely and proper manner, while the use of successful recovery efforts by the service agents served as an antidote to value codestruction, thereby contributing to value co-recovery. Second, host's friendly behaviour, including prompt communication between the host and the guest, led to value co-creation. On the contrary, inadequate communication and unethical actions by the host generated value co-destruction among the guests and resulted in a decline in their well-being. The findings suggest that particular value dimensions can individually act as a source of either value co-creation or co-recovery, while their inadequate integration in the interactive value formation processes leads to value co-destruction.

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Together we tango: Value facilitation and customer participation in Airbnb

Cited by 88 publications

References 80 publications

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading?

Sharing economy business models for sustainability

Interactive value formation: drivers and outcomes from Airbnb guests’ perspectives

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