Too much Facebook? An exploratory examination of social media fatigue

Abstract

a b s t r a c tSocial media usage levels continue to climb generating copious amounts of content. As more people crowd social media (e.g. Facebook), and create content, some research points to the existence of a concept called social media fatigue. Social media fatigue is defined as a user's tendency to back away from social media participation when s/he becomes overwhelmed with information. Lang's (2000) limited capacity model is used to understand the role of information overload for social media fatigue. This research examines the concept of social media fatigue and its proposed antecedents: social media efficacy, helpfulness, confidence and privacy concerns. Using confirmatory regression, this research determined that privacy concerns and confidence have the greatest predictive value for social media fatigue. This paper has theoretical implications for not only LCM but also other technology acceptance models such as TAM and UTAUT and UTAUT2. It also has implications for those trying to engage with online audiences and their subsequent reactions to that attempt at engagement. Several future research ideas are explored as well.

E-Learning and Social Media Motivation Factor Model

“…Overloading content in social media might cause social media fatigue (Bright, Kleiser, & Grau, 2015). Nevertheless, right content coordination appeal specific bracket of users (Lo, Cornforth, & Chiong, 2015).…”

The Use of Social Media Supporting Studying

“…Social networking sites such as Facebook and micro-blogging sites, for example, Twitter, have become some of the primary sources of communication for people to communicate with others in their network and about brands with which they identify (Bright et al, 2015). This is a worldwide phenomenon and there are many definitions of social media, many of which have come from bloggers and pundits -selfdescribed experts in the field.…”

Time-shifting vs. appointment viewing: the role of fear of missing out within TV consumption behaviors

“…This term is typically tied to technology and related to technology-based behavior (Bright, Kleiser & Grau, 2015), as people feel compelled to constantly check Internetenabled devices to ensure that the experience they are having is not inferior to the one they could be having at some other place and point in time. Lack of access to social media information leads to FoMO (Fox & Moreland, 2015), where people are increasingly second-guessing the choices they make on how to spend their time (Cheever, Rosen, Carrier & Chavez, 2014).…”