Tourism Ambassadors as Special  Destination Image Inducers

Morand, Jean Claude; Cardoso, Lucília; Pereira, Alexandra Matos; Vila, Noelia Araújo; Almeida, Giovana Goretti Feijó de

doi:10.33776/et.v11i1.5137

Cited by 6 publications

(8 citation statements)

References 71 publications

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“…As a result, the destination image becomes an available resource for self-expression ( Elliott and Wattanasuwan, 1998 ) and an extension of self ( Belk, 1988 ). Morand et al (2021) also highlight the influence of tourism ambassadors as destination image inducers within the online realm. In other words, in the social media environment, destination symbolism significantly changes tourists’ attitudes.…”

Section: Introductionmentioning

confidence: 89%

Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust

Wang

Yan²

2022

Front. Psychol.

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The asymmetry of tourism information makes social media an important information source. Previous research has been conducted on the influence of tourist-generated content on tourism consumption behavior, but few studies have concentrated on the mechanism of tourism information quality on consumers’ travel intention in the social media environment. Adopting the Elaboration Likelihood Model, this paper aims to investigate how the information quality of social media affects consumers’ travel intention rationally and emotionally and the moderation effect of tourists’ prior knowledge. The empirical results indicate that the quality of social media information positively affects travel intention and self-congruity and trust mediates the relationship between the quality of social media information and travel intention. Moreover, this study identified that tourists’ prior knowledge negatively modifies the relationship between information quality and self-congruity in line with the proposed hypotheses. The research explores the influence mechanism of tourist-generated content quality on consumers’ travel intention, which benefits destination management and content marketing.

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Section: Introductionmentioning

confidence: 89%

Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust

Wang

Yan²

2022

Front. Psychol.

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“…Concerning destination image/brand image and according to [33], the image of the tourism destination is an important variable to consider in the planning, management, and promotion of a destination because it represents an overall impression of the destination or, to be more precise, a set of impressions and feelings about it. Some authors [65,66] have identified two types of tourism destination images: organic and induced/projected [65]. The organic image is created from non-commercial sources and is formed by the cultural component, that is, by general knowledge and by friends' information.…”

Section: Sustainable Marketing and Projected Destination Imagementioning

confidence: 99%

“…The organic image is created from non-commercial sources and is formed by the cultural component, that is, by general knowledge and by friends' information. The induced/projected destination image differs from the organic one since it is formed when the tourist seeks information voluntarily or it is submitted to any available commercial sources of information that stakeholders promote through the most diverse means [65][66][67]. These authors argue that when we analyze induced/projected destination images/brand images, we are facing destination imagery that they define as a "momentary processes of storage and retrieval of information from memory upon receiving destination stimuli and resulting in holistic perceptions of a destination" [33] (p. 85).…”

Section: Sustainable Marketing and Projected Destination Imagementioning

confidence: 99%

Features of Nautical Tourism in Portugal—Projected Destination Image with a Sustainability Marketing Approach

et al. 2023

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Nautical tourism stands out for its potential to achieve social-economic development in coastal and island destinations and as a lever for sustainable tourism. However, the lack of a clear definition of nautical tourism at the international level makes it difficult to characterize it, and the case of Portugal is no exception. In fact, despite the enormous potential of Portuguese nautical tourism, there is a lack of studies that characterize this type of tourism in the Portuguese tourism destination. This paper intends to make a first attempt to fill this gap by assessing the projected destination image of Portuguese nautical tourism with a sustainable marketing approach. In the design of the research, the content analysis methodology was applied. The data were collected from the official websites of the Portuguese legislation and the Portuguese nautical tourism players and analyzed through a theoretical model of sustainable marketing deriving from the literature review. The results provide the sustainable projected destination image of Portuguese nautical tourism and identify the main trends in the legislative framework, tourism activities, networks of players, and support infrastructures for Portuguese nautical tourism. The findings provide practical and useful insights for Portuguese nautical tourism stakeholders aiming to improve a sustainable projected destination image, as well as for researchers identifying research gaps in the nautical tourism topics. This study also provides a new methodological contribution, proposing a theoretical model of the projected destination image of nautical tourism with an approach to sustainable marketing, which can be applied to other nautical tourism destinations.

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“…2015) andZhao et al (2015) similarly highlight the importance of expertise factors in adopting UGC and online travel Morand et al (2021). also highlight the influence of tourism ambassadors as destination image inducers within the online realm.…”

mentioning

confidence: 93%

“…The increase in social media usage reflects how consumers depends on UGC to search out travel information. Recent studies propose that tourists' personal experiences and exposure, amplified by social media's emotional contagion and information dissemination, can substantially impact their travel views, intentions, and future behaviour (Aryani et al, 2018;Manap & Adzharudin, 2013;Morand et al, 2021;Nguyen, 2020). Besides, it is essential to understand the changes on/from the demand side, as proposed by various researchers such as Nair and Sinha (2020), , Kour et al (2020) and Zenker and Kock (2020).…”

Section: Introductionmentioning

confidence: 99%

The Roles of Technology Acceptance, User Credibility and Covid-19 Perceived Health Risk in Tourist’s Social Media User-Generated-Content Usage Intention

Hanafiah

Zain

Asyraff

et al. 2022

ENLIGHTENING TOURISM

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This study examines the direct effects of technology acceptance (perceived usefulness and ease of use), trustworthiness, expertise, and the moderating effect of COVID-19 perceived health risk on tourists’ social media User-Generated-Content (UGC) usage intention. The study respondent was 233 Malaysian tourists who travelled domestically for leisure during the COVID-19 pandemic. The study hypotheses were examined using multiple regression analysis. The hypotheses testing indicates that perceived usefulness, ease of use, trustworthiness, and expertise significantly affect future usage of social media UGC. In addition, the findings confirm that perceived health risk does not affect the user trustworthiness and future usage of social media UGC. The findings assist tourism stakeholders in understanding tourist behaviour towards social media UGC, especially during the COVID-19 pandemic. The tourism business and policymakers should continuously improve and monitor their UGC platform, especially since UGC was deemed one of the vital information dissemination channels during the COVID-19 pandemic.

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Tourism Ambassadors as Special Destination Image Inducers

Cited by 6 publications

References 71 publications

Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust

Effects of social media tourism information quality on destination travel intention: Mediation effect of self-congruity and trust

Features of Nautical Tourism in Portugal—Projected Destination Image with a Sustainability Marketing Approach

The Roles of Technology Acceptance, User Credibility and Covid-19 Perceived Health Risk in Tourist’s Social Media User-Generated-Content Usage Intention

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