Tourism and self-Orientalism in Oman: a critical discourse analysis

Feighery, William G.

doi:10.1080/17405904.2012.688210

Cited by 33 publications

(24 citation statements)

References 46 publications

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“…Examples of such studies include Bahrain (Mansfeld & Winckler, 2008), Brunei-Darussalam (Baum & Conlin, 1997), Bangladesh (Hossain, Chowdhury, & Ahmed, 2012), China (Dawut, 2007;Jackson & Davis, 1997;Toops, 1992;Wang, Ding, Scott, & Fan, 2010), Dubai (Hvidt, 2009;Sharpley, 2008;Stephenson & Ali-Knight, 2010;Stephenson, Russell, & Edgar, 2010), Egypt (Heba Aziz, 1995) (Mansfeld & Winckler, 2004) (Steiner, 2006), India (Bandyopadhyay, Morais, & Chick, 2008;Patil, 2011), Indonesia (Singh, 2002), Iran (Alavi & Yasin, 2000;Alipour & Heydari, 2005;Morakabati, 2011), Jordan (Kelly, 1998;Neveu, 2010), Kyrgyzstan (Thompson, 2004), Malaysia (Ap, Var, & Din, 1991;Butler, Khoo-Lattimore, & Mura, 2013;Din, 1982;Henderson, 2003aHenderson, , 2003bWood, 1984;Worden, 2003;Yaapar, 2005), Maldives (Henderson, 2008a), Morocco (Hazbun, 2009), Oman (Baum & Conlin, 1997;Feighery, 2012;Winkler, 2007), Palestine (Isaac, 2010), Saudi Arabia (Burns, 2007;Khizindar, 2012;…”

Section: This Inclusion Of the Local Context Is Important: While Islamentioning

confidence: 99%

“…For him, "the Orient" involved a discourse that established the superiority of colonial powers over an exotic other. It has been suggested that the discourses and imagery of Orientalism are being repackaged by some countries to improve their market attraction (Bryce, 2007), a process that Feighery (2012) terms self-Orientalism. Al Mahadin and Burns (2007) consider that the travel trade is complicit in portrayal of the Arab Muslim world in a frame of post-Orientalism.…”

Section: Marketing and Beliefsmentioning

confidence: 99%

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Muslim world and its tourisms

Jafari

Scott

2014

Annals of Tourism Research

340

240

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The study of tourism in the Muslim world can be about religious topics such as hajj and pilgrimage, but it actually means and involves much more. Because religious life and secular life in Islam are closely intertwined, study of its tourism is also partly about its worldview and culture as well as a means of reflecting on Western concepts of travel and hedonistic tourism. This review article introduces selected aspects of Islam to non-Muslims and reviews the tourism literature to identify themes and areas for further research. In addition to scholarly goals, an understanding of the patterns and requirements of the growing numbers of Muslim travellers is of practical importance for the tourism industry.Significantly, the Muslim world provides opportunities for studying differences in policy and development decisions that can offer new insights and inform tourism by providing alternative perspectives.

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Section: This Inclusion Of the Local Context Is Important: While Islamentioning

confidence: 99%

Section: Marketing and Beliefsmentioning

confidence: 99%

Muslim world and its tourisms

Jafari

Scott

2014

Annals of Tourism Research

340

240

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“…The representation of Islam and Muslims in the Western canon has changed very markedly between the medieval period and today (Kahf, ). Where once the balance of world power was in the hands of Muslims rulers, today the situation is much altered, leading to Muslim countries potentially depicting themselves in misleading ways, consistent with the current dominant Western narrative (Feighery, ). This presentation of Islam and Muslims shapes the beliefs about, and attitudes towards, it/them, as is well represented in the literature (Said, ) and affects research methodologies and frameworks (Alserhan, Althawadi, & Boulanouar, ; Boulanouar, Aitken, Boulanouar, & Todd, ; Elmessiri, ; Mukherji, ).…”

Section: Introductionmentioning

confidence: 99%

“…This presentation of Islam and Muslims shapes the beliefs about, and attitudes towards, it/them, as is well represented in the literature (Said, ) and affects research methodologies and frameworks (Alserhan, Althawadi, & Boulanouar, ; Boulanouar, Aitken, Boulanouar, & Todd, ; Elmessiri, ; Mukherji, ). Berg's () concept of “nice Islam” (a “normative, interior, congenial and essentialised Islam” (p. 337) in concert with Feighery's () contention that Muslim countries and companies react to real or imagined “Occidental authority in dominant global power relations” (p. 269) describe an environment where “Islamic” hotels can act as a metaphor. Investigation into the self‐presentation of so‐called “Islamic” hotels can provide interesting insights into the cultural “self‐concept” of the Muslim world in general.…”

Section: Introductionmentioning

confidence: 99%

The transparency of Islamic hotels: “Nice Islam” and the “self‐orientalizing” of Muslims?

Alserhan

Wood

Rutter

et al. 2018

Journal of Tourism Research

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The Crescent Ranking (CR) is a service benefiting both the supply-side ("halal-friendly" hotels) and the demand-side (Muslims wanting to have a guest experience consistent with their way of living) within the tourism market. "Halal" is a technical term in the Arabic language usually translated as "permissible from the perspective of Islamic law (sharia'ah)." This study examines the transparency of the top and bottom 10 hotels listed on the CR site. First, we compared the hotel profile as per the CR listing with the hotel's own website. Next, we examined guest reviews on a wordof-mouth proxy site (booking.com), paying particular attention to the feedback of non-Muslim guests. Following this analysis, self-styled "Islamic" hotel managers were interviewed to triangulate the data. We found "Islamic" hotels to be intransparent to their guests seeking an Islamically compliant holiday and also to those seeking a conventional hotel experience. We suggest several reasons hotels misrepresent themselves-"self-orientalization", a necessity to present "nice Islam", an "ethics gap", and/or a poor understanding of marketing and market positioning. We consider regulation of the "Islamic" hotel industry to be a mechanism policy makers, and managers could, adopt to become transparent and to protect demand-side (guests) rights. Regulation would also differentiate hotels operating an Islamic business model and those merely offering a few simple services appreciated by Muslim travellers. This paper examines the self-presentation of Islamic hotels on the Crescent Rating (CR), a reference point for Muslim travellers interested in pursuing a hotel experience compatible with their personal beliefs and observant way of life, and compares this presentation to that on their own websites. The CR differentiates hotels across areas of practice for Muslim travellers-halal food, prayer facilities, Ramadan service provision, and also nonhalal activities on site such as gambling, nightclubs, licenced restaurants, and bars-up to a maximum rating of 7. Following the comparison of the listings in these two online fora, guest feedback, also online though the word-of-mouth proxy Booking.com, is reviewed. Clarifying these insights is in-depth interviews with hotel managers, which allowed triangulation and verification of the interpretation of the data collected.Islamic hotels are in their infancy and have commonly utilized the standard language of the conventional hotel marketplace-for example, many Islamic hotels refer to a room "minibar" (but offer one that has no alcohol). This opacity can cause some misgivings from guests. Muslim travellers often prefer to stay in sharia'ah-compliant hotels [hotels operated in accordance with Islamic Law], arguing that traditional hotels contradict the moral and ethical norms of Islam (Alserhan, 2015). Conversely, non-Muslim guests, looking for a conventional hotel (e.g., where one may expect bacon to be available at breakfast), are not being informed of the values framework in place in Islamic hotels prior to their...

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“…What is worse, given the marketability of the stereotyped portrayals, governments of some Eastern countries such as China and Oman, have made efforts to reproduce and disseminate their countries as attractive mythical and backward. It has been done through the production of "China Forever" and "Welcome to My Country" tourism-produced promotional videos [13,14].…”

mentioning

confidence: 99%

Perspectives on the Global and Regional Politics of Representation in Tourism

Nazariadli¹

2017

J Tourism Hospit

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Tourism and self-Orientalism in Oman: a critical discourse analysis

Cited by 33 publications

References 46 publications

Muslim world and its tourisms

Muslim world and its tourisms

The transparency of Islamic hotels: “Nice Islam” and the “self‐orientalizing” of Muslims?

Perspectives on the Global and Regional Politics of Representation in Tourism

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