The relevance of this study lies the reassessment of the role that an
information plays in the functioning and perception of tourism and
recreational space. Tourism and recreational space perceive as global but it
has a complex structure, represented in the form of territorial tourism and
recreational systems. In a post-industrial society the importance of
information for the development of tourism and recreational space is
constantly increasing. Oftentimes tourists base on other tourist's
information and reviews posted on the Internet, recorded in the form of
digital footprints on specialized portals to make a decision to travel. The
consumer perceives the tourism and recreational space of the region as a set
of reviews and ratings the content of which may be different from the actual
parameters of the space. These feedbacks last as a basis for the
expectations and impressions formation. The purpose of this study is a
component and geographical analysis of the perception of the tourism and
recreational space of the Perm region using the method of text analysis of
big data. The textual analysis of 5,668 reviews that have posted on the
Tripadvisor website was carried out on the PolyAnalyst platform and included
the calculation of the sentiment index, the extraction of keywords and the
determination of the relationship of terms to define the key attributes of
the tourist and recreational space perception. The component analysis of the
Perm region's tourism and recreational space perception showed the uneven
perception of its individual components and made it possible to identify the
most topical problem areas. The assessment of the perception of tourist and
recreational space by consumers from different places of residence, as well
as the assessment of the territorial features of the perception of
individual cities of the Perm region, was carried out using geographical
analysis. Additionally, the sentiment index change from 2014 to 2021 was
assessed. An analysis of this change made it possible to identify the
incipient negative trends at the deterioration of the region's tourism and
recreational space perception. The results of the study will be useful for
the development of strategic documents on territorial planning and tourism
management, improvement of regional tourism products and the image of the
region.