Tourism conversion and place branding: the case of the Olympic Park in Montreal

Roult, Romain; Adjizian, Jean-Marc; Auger, Denis

doi:10.1108/ijtc-08-2015-0020

Cited by 9 publications

(7 citation statements)

References 26 publications

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“…However, as mentioned by Duman and Mattila (2005), the value for money obtainable from the tourist destination also appeared as a parameter for measuring destination quality in our study. Our study confirms that all the superstructure parameters, including food (Horng et al, 2016), transport (Roult et al, 2016) and accommodation (Wildish et al, 2016) that influence the tourist's preference for one destination over the other, are also the dimensions for measuring the QDF.…”

Section: Theoretical and Managerial Contributionssupporting

confidence: 79%

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Quality of tourism destination – a scale development

Mukherjee

Adhikari

Datta

2018

JIBR

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Purpose The tourism literature has focused only on destination branding; nonetheless, measuring the quality of a destination from the tourism point of view has been overlooked, especially in the context of the emerging markets. This paper aims to focus on developing a scale measuring the overall quality of the tourist destinations. Design/methodology/approach With the help of extensive review of the literature, the study identified the key variables for measuring the quality of tourism destination in emerging markets. Thereafter, to determine the factor structure (purification stage) and assess the stability of the factor structure (validation stage), confirmatory factor analysis (CFA) has been conducted. A second-order CFA has been conducted to analyse the factor structure stability of the broad dimensions, namely, the quality of service, the quality of destination features and the quality of experience. Findings This research shows that the quality of tourism can be determined not only by the quality of destination features but also by the quality of service and the quality of experience one perceives from a destination. Together, these three dimensions and their various sub-dimensions form a valid scale to measure the overall quality of a tourist destination. Practical implications This study provides marketing managers an idea of the dimensions that affect tourist destination quality. They can now align the dimensions measuring destination quality with the destinations that they are marketing to tourists. This can add to the competitive advantage of any place brand. Originality/value This study has developed three distinct measurement scales for quality of experience, quality of destination feature and quality of services and validated the same with adequate data following appropriate scale development procedure. Through empirical research, the authors have integrated these three dimensions as the constructs for measuring the overall quality of tourist destinations. Hence, as a pioneering attempt, the authors have developed a scale to measure the quality of tourist destinations.

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Section: Theoretical and Managerial Contributionssupporting

confidence: 79%

“…Similarly, extending local transport network and smoothening the same add value to the QD (Govers and Go, 2016;Roult et al, 2016). Hence, the "Quality of transport" (Qcotr) has been used as a construct in this study.…”

Section: Quality Of Destination Featuresmentioning

confidence: 99%

Quality of tourism destination – a scale development

Mukherjee

Adhikari

Datta

2018

JIBR

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“…Images of the theme park or attraction of the city can influence the image of the hosting city with the same feelings and memories. Recent studies in the city branding literature show that the Olympic Park in Montreal plays a significant role in improving the brand image of the city [19] and consumers' experiences with theme park visits positively influence their perceived image of the city by transferring favorable images of the theme park to its positive city images when common consumer associations are shared [20]. Therefore, we postulate the following set of hypotheses between consumers' attitudinal aspects of a theme park and city branding: Hypothesis 1 (H1).…”

Section: City Brandingmentioning

confidence: 99%

“…Among city properties, theme parks can have significant implications for city branding as one of the representative assets of the city [18]. For example, recent city branding research demonstrates that the Olympic Park of Montreal has played a significant role in improving the city's brand image [19]. Specifically, consumers' experiences with theme park visits positively influenced their perceived image of the city by transferring favorable images of a theme park to its positive city images, when common consumer associations are shared [20].…”

Section: Introductionmentioning

confidence: 99%

The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area

et al. 2018

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We explore the impact of consumers’ attitude toward a theme park on the image of the host city. We study how attitudinal aspects of Disneyland in Los Angeles can influence the image of Los Angeles. Using the tripartite approach of attitudes, we model consumers’ attitude of theme parks with three dimensions: cognition, affect, and conation. We show the causal relationships among Disney content, attitudinal constructs, and attitudes toward Los Angeles. Results showed that Disney content influenced cognition, affect, and conation, and both cognition and affect were connected to conation. Finally, affect influenced attitudes toward Los Angeles. Our research provides several implications for both academia and practitioners.

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“…Securing the right to host the Olympic Games enables public and private sector interests to execute development projects that are thought to distribute significant impact within and beyond their host cities (Roult et al, 2016;Smith, 2012 and. Since London in 2005 won the bid to host the 2012 Games, there was an obligation to strategically design initiatives to ensure long-term tourism legacy for the UK as a host nation, particularly as London was considered a unique tourism destination.…”

Section: Introductionmentioning

confidence: 99%

Spreading tourists around host countries of mega sport events

Mhanna¹,

Blake

Jones

2019

WHATT

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Purpose This study aims to recommend initiatives that can be adopted to overcome overtourism in host destinations of mega sport events. Design/methodology/approach This study adopts a qualitative research design that involves 20 semi-structured interviews with key informant stakeholders of the London 2012 Olympic Games. An exploratory case study approach was used to investigate strategies used to leverage tourism benefits in host destinations, and the authors used thematic analysis to present strategies to overcome overtourism in host cities. Findings This study emphasises the need for spreading tourists beyond the host city as a main strategy. To do so, three initiatives are recommended: spreading domestic tourism outside the host city, showcasing destination beyond the host city and promoting regional collaboration. Practical implications This research provides tourism practitioners and destination management organisations in host destinations of mega sport events with an advanced strategic insights to capitalise on mega sport events. The authors suggest considering the events as a theme through an event planning process to overcome potential overtourism in unique host cities. Originality/value As overtourism has an impact on visited destinations, this study argues that overtourism can be generated by mega sport events. This paper offers an extended insight into overcoming overtourism by implementing strategic event tourism, leveraging initiatives that can be extended in use to reach geographic areas beyond host cities of mega sport events.

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Tourism conversion and place branding: the case of the Olympic Park in Montreal

Cited by 9 publications

References 26 publications

Quality of tourism destination – a scale development

Quality of tourism destination – a scale development

The Impact of Consumers’ Attitudes toward a Theme Park: A Focus on Disneyland in the Los Angeles Metropolitan Area

Spreading tourists around host countries of mega sport events

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