Information and communications technology (ICT) has taken centre stage in recent decades in the world of tourism. Publicity and reservation strategies, in particular, are now developed through ICT. The rise of virtual, tourist communities has messed up ways to assess tourism products. This complete renewal of ways to interact with the customer requires tourism businesses to adapt to these new communication patterns. It is with regard to this issue that this study is based. A survey of 2 393 Quebec tourism enterprises made it was possible to identify websites and use patterns of these organizations and social media. The results show that most companies are aware of the importance of ICT for the development of their activities, but some financial, human, geographical and training aspects slow down the process.

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Purpose – Many Olympic cities are faced with the challenge of converting various remaining infrastructures after the Games have been held. These infrastructures, often imposing and highly specialized, require local actors to innovate and engage in an urban renewal process that can be very complex and expensive when trying to give them a second life as tourism sites. The paper aims to discuss these issues. Design/methodology/approach – Based on an online survey administered to international travellers (n=5,553) and 36 semi-structured interviews with local stakeholders, this study shows that the Olympic Park, mainly through the stadium, has international recognition. Findings – However, the sustainability and development of these attractions will need a major overhaul with its welcoming amenities and the integration of the surrounding neighbourhoods in the regeneration plan. Originality/value – Among these facilities, we have the Montreal Olympic Stadium, which is often identified as the architectural jewel of the games and is used as an urban flagship in tourism development strategies. This situation raises several questions not only in the field of tourism, but also the fields of urban studies, leisure and sociology. This paper will examine the case of the Olympic Park in Montreal and its urban regeneration concepts and place branding that have been integrated into the tourism strategies since the early 2000s.

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