Tourism Destination Development Potential Tongke-Tongke Mangrove Forest Sinjai Regency, Indonesia

Aliah, Nurul; Dirawan, Gufran Darma; Mukmin, Akbar; Haedar, Ahmad Wahidiyat; Samad, Yuhadi

doi:10.2139/ssrn.3515078

Cited by 3 publications

(2 citation statements)

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“…Khayangan in providing services that can make visitors feel comfortable, peaceful and happy while visiting and after visiting Khayangan Hill Tourism. The quality of service delivery can be seen in the attitude of tourism managers who require visitors to wear masks to prevent the spread of Covid-19, parking officers who always supervise the parking area of visiting public vehicles, and also in providing maximum service, tourism managers do not discriminate (Aliah et al, 2019;Bare et al, 2020;Haedar, 2018;Nur et al, 2019;Said et al, 2017).…”

Section: The Effect Of Service Quality On Community Happiness In Buki...mentioning

confidence: 99%

Analysis The Quality Of Tourism Services And Facilities In Increasing The Happiness Of The Visiting Community (Study On Kayangan Hill Tourism, Renah Kayu Embun Village, Sungai Penuh City, Jambi Province)

Arsyad,

Frinaldi

2022

j. il.adm.publik.

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Bukit Khayangan is the name of a flagship tour of Sungai Penuh City which is managed by the Department of Culture and Tourism of Sungai Penuh City. However, problems are still found because there are visitors who are disappointed because Bukit Khayangan Tourism is not well maintained, such as garbage scattered about because the trash can is not yet available. In addition, there are no guide officers who directly serve tourists. Tourist facilities such as tourist huts that were built on the strategic side of this tour are feared that the roof will fall on visitors who are sitting in the hut. Then the unavailability of lodging around the tour. This study uses a quantitative method with an associative approach whose aim is to determine the effect of the independent variable (Quality of Service and Tourism Facilities) on the dependent variable (Community Happiness). The population in this study were visitors to Bukit Khayangan Tourism in 2020, amounting to 15,512 people. The sample in the study was determined by the Taro Yamane formula and an error rate of 10%, so that a sample of 100 respondents was obtained. Then from the sample, using the Proportional Random Sampling technique, if the technique is not sufficient in the number of samples, it will be continued with the Accidental Sampling technique. by 26.6% ; tourism facilities on the happiness of the community from the R Square value of 0.103, which is 10.3%. And simultaneously, the two dependent variables on people's happiness from the Adjusted R Square value of 0.347, which is 34.7%. From the results of data processing, it is proven that the people who visit Bukit Khayangan Tourism are happy with the services provided by the tour manager and also the tourist facilities provided by the Sungai Penuh City Culture and Tourism Office.

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Section: The Effect Of Service Quality On Community Happiness In Buki...mentioning

confidence: 99%

Analysis The Quality Of Tourism Services And Facilities In Increasing The Happiness Of The Visiting Community (Study On Kayangan Hill Tourism, Renah Kayu Embun Village, Sungai Penuh City, Jambi Province)

Arsyad,

Frinaldi

2022

j. il.adm.publik.

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“…The process approach (internal process approach) considers effectiveness as the efficiency and health condition of the internal organization, namely the activities and internal processes of the organization that run smoothly. Considering that the Disdukcapil Bone Office is a public organization that is oriented towards public services, the process approach will be used to see the effectiveness of existing public services at the Disdukcapil Bone office by using internal indicators such as efficiency in service, spirit of cooperation, working group loyalty, procedures services and facilities and infrastructure (Akib, 2003;Aliah et al, 2019;Aras et al, 2017).…”

Section: Public Service Against Positive Responsementioning

confidence: 99%

Positive Response in Public Services at the Occupation and Civil Registration Office

2022

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This study aims to determine the relationship between responsiveness to public services at the Office of the Population and Civil Registration Office of Bone Regency. The research method used is descriptive quantitative. The sampling technique uses non-probability sampling with a saturated sampling approach. Data collection techniques used are observation, questionnaires, and documentation. Data analysis technique using cross tabulation. The results showed that the responsiveness of employees at the office of the population and civil registration office in Bone Regency had a good level of achievement with indicators namely the ability to respond to the public, speed of serving, accuracy of serving, accuracy of serving time, and ability to respond to complaints. Public services provided by employees to the community are in the effective category with variable indicators namely service efficiency, teamwork spirit, work group loyalty, service procedures, and facilities and infrastructure. Data analysis shows that responsiveness has a relationship with the effectiveness of public services at the office of the population and civil registration office in Bone Regency. It indicates that the better the responsiveness of employees, the more effective the public services provided. Therefore, good employee responsiveness needs to be maintained and increased to provide effective public services.

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Development of Integrated Tourism Destinations Based on Contextual Marketing vis-à-vis Digital Marketing

Akib,

Suhardi Rahman

et al. 2024

KSS

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The tourism sector has experienced expansion, diversification, and intensification of sustainable management as one of the largest and fastest growing economic sectors in the world because it is developed in an integrated manner based on contextual or conventional marketing and virtual marketing, called digital marketing at once. This research article analyzes and explains the importance of contextual marketing as the basis of the value creation process for the development of integrated tourism destinations. The data, information, and knowledge regarding the focus on the research locus in the Province of South Sulawesi Indonesia were obtained through observations of several leading tourism destinations along with the author’s experience of visiting tourist destinations in the country and abroad as benchmarking. In addition, interviews and focus group discussions were conducted with stakeholders on tourism destinations. Qualitative descriptive analysis was carried out following an interactive model which included data collection, data condensation, data presentation, and verification or concluding. The results of the study found that the development of integrated tourism destinations based on contextual marketing strategies is related to generic marketing functions that are applied to strengthen tourism functions as a leading sector of sustainable multi-dimensional development. The development is carried out contextually or conventionally and virtually or referred to as tourism marketing in the air while still revitalizing the content, context, and infrastructure of tourism marketing. The success of integrated tourism development in the eyes of the public can be seen from the existence of social learning and knowledge creation processes that form a harmonious partnership-collaborative relationship in a Hexa-helix pattern. The basic values and value orientation of integrated tourism destination development both contextually and virtually or digitally marketing can be achieved when togetherness has become a necessity that is practiced. The effectiveness of its implementation is carried out - at least - through the 7-C’s public relations communication (PRC) approach which consists of credibility, context, content, clarity, continuity and consistency, channels, and capability of the audience as the basis of digital marketing. Keywords: tourism destinations, marketing mix, contextual marketing, digital marketing, hexa-helix

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Tourism Destination Development Potential Tongke-Tongke Mangrove Forest Sinjai Regency, Indonesia

Cited by 3 publications

References 0 publications

Analysis The Quality Of Tourism Services And Facilities In Increasing The Happiness Of The Visiting Community (Study On Kayangan Hill Tourism, Renah Kayu Embun Village, Sungai Penuh City, Jambi Province)

Analysis The Quality Of Tourism Services And Facilities In Increasing The Happiness Of The Visiting Community (Study On Kayangan Hill Tourism, Renah Kayu Embun Village, Sungai Penuh City, Jambi Province)

Positive Response in Public Services at the Occupation and Civil Registration Office

Development of Integrated Tourism Destinations Based on Contextual Marketing vis-à-vis Digital Marketing

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