Tourism Destination Image and Visit Intention: Examining the Role of Familiarity

Yang, Jie; Bing-hui, Yuan; Hu, Ping

doi:10.1080/19388160902910557

Cited by 38 publications

(25 citation statements)

References 28 publications

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“…Even though familiarity "represents a key marketing variable in segmenting and targeting certain groups and developing a marketing action plan, including product, distribution, pricing and promotion decisions" (Baloglu, 2001, p. 127), there is generally no consensus on the definition and operationalization of the familiarity construct (Yang, Yuan, & Hu, 2009). Cohen (1972) has defined familiarity as the preference for the "tourist bubble", which is essentially comfort.…”

Section: Place Familiaritymentioning

confidence: 98%

Place Familiarity and Attachment: Moderators of The Relationship Between Readers’ Credibility Assessment of A Travel Blog and Review Acceptance

Tan¹,

Chang

2015

Journal of Travel & Tourism Marketing

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This study examines how the readers' credibility assessment of a travel blog article written about a destination relates to the following: intention to adopt the opinions expressed in the article; intention to recommend the article to others; intention to visit that destination; and place familiarity with and attachment to that destination. Partial least squares analysis revealed that past experience with the destination is needed for readers to use their credibility assessment of the article to recommend it to others. Place identity negatively moderates between blog's credibility and review acceptance. Past experience is needed for place familiarity to be a moderator.

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Section: Place Familiaritymentioning

confidence: 98%

Place Familiarity and Attachment: Moderators of The Relationship Between Readers’ Credibility Assessment of A Travel Blog and Review Acceptance

Tan¹,

Chang

2015

Journal of Travel & Tourism Marketing

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“…Despite the varied conceptualizations, the literature suggests that familiarity influences aspects of destination marketing, including destination image (Seo, Kim, Oh, & Yun, 2013), intentions to visit destinations (Yang, Yuan, & Hu, 2009), destination choice (G. Lee & Tussyadiah, 2012), and tourists' satisfaction and destination loyalty (Mechinda, Serirat, & Gulid, 2009;Toyama & Yamada, 2012). Recent studies have demonstrated more specific mechanisms on how familiarity influences consumer decision making.…”

Section: A Country As a Tourism Destinationmentioning

confidence: 99%

How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach

Zhang

Morrison

et al. 2016

Journal of Hospitality & Tourism Research

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Limited tourism research has as yet drawn attention to the differences and interactions between country image and destination image. Therefore, this research explored the relationships among country image, destination image, familiarity, and destination evaluation. Based on an empirical study of international tourists in Beijing, China, a model was proposed covering these four variables. Country image mainly affected international tourists' evaluations of China as a destination in a conditional indirect way, mediated by destination image and especially by psychological image, and moderated by familiarity. Moreover, familiarity directly and positively influenced functional destination image and negatively moderated the relationship between country and psychological destination images.

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“…Familiarity of the destination. Tourism destination familiarity is another important component in shaping destination image that affects tourists' decisions and their travel behavior (Baloglu 2001;Prentice 2004;Lee and Tussyadiah 2012;Yang, Yuan, and Hu 2009;Ryan and Cave 2005;Chen and Lin 2012). La Palma and Penghu are currently positioned for different groups of markets.…”

Section: Discussionmentioning

confidence: 99%

“…Travelers with a higher level of familiarity with a destination experience a reduction in psychological burdens related to risk and anxiety on the trip and are rewarded with a sense of security and safety. Travelers with less familiarity with certain destinations therefore tend to choose small-scale and more popular areas as compared to those who have more travel experience, especially in the context of international tourism (Lee and Tussyadiah 2012;Yang, Yuan, and Hu 2009). The preferred activities of tourists are also influenced by the level of familiarity with the destination.…”

Section: Discussionmentioning

confidence: 99%

The Influence of Remoteness and Isolation in the Rural Accommodation Rental Price among Eastern and Western Destinations

Santana-Jiménez

Sun

Hernández

et al. 2014

Journal of Travel Research

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Experiencing the context of a rural environment is the fundamental aspect of rural travel. In order to estimate quantitative influences of the rural environment, this paper proposes to proxy rurality through two indicators: isolation and remoteness. The estimation of a hedonic pricing model with the use of both Geographic Information Systems and spatial econometrics allows obtaining the specific influence of these factors on rural lodging room prices. The methodology is applied to two tourist destinations with similar characteristics from Eastern (Taiwan) and Western (Spain) cultures. Results show that visitors' preferences for isolation are significant but differ between these two regions. The main reasons that explain this divergence are population density differences between origin and destination, domination of international versus domestic visitors, and the intrinsic destination characteristics and perceived image. Managerial recommendations on how to emphasize the factors in the promotion of accommodation services are derived from the present study.

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Tourism Destination Image and Visit Intention: Examining the Role of Familiarity

Cited by 38 publications

References 28 publications

Place Familiarity and Attachment: Moderators of The Relationship Between Readers’ Credibility Assessment of A Travel Blog and Review Acceptance

Place Familiarity and Attachment: Moderators of The Relationship Between Readers’ Credibility Assessment of A Travel Blog and Review Acceptance

How Country Image Affects Tourists’ Destination Evaluations: A Moderated Mediation Approach

The Influence of Remoteness and Isolation in the Rural Accommodation Rental Price among Eastern and Western Destinations

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