Tourism Development and Promotion in Central Kalimantan Post Pandemi Covid-19: A Sustainable Economic Approach

Abstract

Tourism is one that is able to encourage the economic growth of a region. In various countries in Europe and America, tourism is a contributor to the increase in national income and foreign exchange of a country. In the data for 2020, after the COVID-19 pandemic outbreak, world tourist arrivals fell drastically by -80%. This study aims to describe the development and promotion of tourism with a sustainable economic approach by taking into account social and environmental aspects. This research is a research library where researchers obtain data based on secondary data and scientific references such as books, journals, notes and reports as well as statistical data. The approach taken is descriptive qualitative. The stages in the research consist of collecting library materials, making research notes, sorting data and drawing conclusions. The results show that the development of tourist areas in Central Kalimantan must be carried out with a social approach to the community that emphasizes local cultural customs and sustainable tourism. Development is a strategic step in increasing the interest of local and visiting foreign tourists. The development is carried out with a planning pattern that involves experts from both academics and tourism practitioners. Tourism development and promotion strategies are ways or efforts to increase interest and the number of tourist visits by developing tourist objects and other supports. Several strategies for developing and promoting tourism in Central Kalimantan after the COVID-19 pandemic include identifying targets, making policies, creating a tourism climate, designing promotional messages, selecting promotional channels, determining budgets, determining the promotion mix and evaluating promotions.

Examining the Influence of Exploration and Parental Education Attainment on Students’ Acceptance of Collectivist Values

“…In addition to physical interactions, virtual exploration is now also included in natural exploration, thanks to the development of technology. The use of computer-generated imagery (CGI), interactive videos (IR), virtual reality (IR), and augmented reality (AR) have the potential to provide new and innovative ways for students to engage in various virtual natural explorations [16][17][18][19]. It is suggested that exploration can help cultivate perceptions of social connectedness, empathy, and prosocial behaviors [20,21].…”

The importance of the government’s role in sustainable development in rural areas

“…Tourism development activities are carried out in a comprehensive and integrated manner by utilizing natural resources [4][5][6][7] culture, and geographical conditions wisely. Apart from that, implicitly tourism development is also expected to be able to encourage regional development which is directed at improving community welfare by reducing disparities between regions.…”