Loving a brand can cause a positive feeling for the brand and want to use the brand for a long time. Research on the factors that make consumers feel love for a brand is still a little. This study aims to know at the factors that influence brand loyalty and brand love on iphone users in City in Souteast Asia. This research is a quantitative study using a quantitative descriptive approach. The analytical tool in this study is the Smart PLS (Path Analysis) application. The research variables consist of Romanticism (X1), Self Expression (X2), Hedonic Product (X3), Brand Loves (Y1) and Brand Loyalty (Y2) as mediating variables. Samples using the Yamane method with statistical probability methods amounted to 96 from all iphone users whose population is unknown. The results showed that romanticism, self expression and hedonic products directly have not been able to influence brand love and brand loyalty variables. However, with the presence of variable of mediator such as brand love, indirectly romanticism, self expression and hedonic products can influence brand loyalty variables with brand love as an intervening variable. Overall the results of this study are able to explain that intervening plays an important role become a mediator for other variables. Keywords : Romanticism, Self Expression, Hedonic Products, Brand Loves, and Brand Loyalty
Shares price fluctuations cause investors to take irrational actions. An assessment of investment valuation is needed to deal with market fluctuations so as to reduce investment risk. Benjamin Graham Formula is an investment strategy by comparing the fair value of the shares with the shares price to help investors in making investment decisions. Benjamin Graham's value investing strategy is a strategy of valuing shares whose actual value is higher than market value, thereby finding significant returns over the long term. This research is quantitative descriptive. Based on the selection criteria for the Benjamin Graham method, the researcher suggests buying ADES shares. The firms share price is currently undervalued. CEKA shares have an undervalued value, this can be used as an alternative consideration in making investment decisions.
Affiliate marketing is a business model with a fee or commission system for someone's services, after that person has successfully sold goods or services through marketing on the Internet. The purpose of this study was to identify and analyze the profit-sharing mechanism for members of Taqychan Saffron in Palangka Raya. This study uses a qualitative descriptive approach, with triangulation of sources as data validity. The research subjects are members of Taqychan Saffron who have been registered for more than 1 year with 5 research subjects. Data analysis was carried out by collecting data, collecting data, reducing data and drawing conclusions. The results showed that the profit sharing for Taqychan Saffron members was carried out using a commission and royalty system. Sales of each Taqychan Saffron product will get a 15% commission and 5% royalty bonus from members who have been recruited and they are actively selling. The contract uses a murabaha contract that is agreed upon online on the Taqychan Saffron website. This business pays for services by spreading a link or referral code from the company's website. Currently, many online business activities like this have been carried out and are in accordance with the MUI fatwa regarding the permissibility of conducting e-commerce transactions. Affiliate marketing adalah model bisnis dengan sistem pemberiaan fee atau komisi untuk jasa seseorang, setelah orang tersebut berhasil menjualkan barang atau jasa melalui pemasaran di Internet. Tujuan penelitian ini adalah mengetahui dan menganalisis mekanisme bagi hasil pada member Taqychan Saffron di Palangka Raya. Penelitian ini menggunakan pendekatan deskriptif kualitatif, dengan triangulasi sumber sebagai validitas data. Subyek penelitian adalah member Taqychan Saffron yang telah terdaftar lebih dari 1 tahun dengan subyek penelitian sebanyak 5 orang. Analisis data dilakukan dengan pengumpulan data, koleksi data, reduksi data dan pengambilan kesimpulan. Hasil penelitian menunjukkan bahwa bagi hasil pada member Taqychan Saffron dilakukan dengan system komisi dan royalty. penjualan setiap produk Taqychan Saffron akan mendapatkan komisi 15% dan 5% bonus royalti dari member yang telah direkrut dan mereka aktif berjualan. Akad menggunakan akad murabahah yang disepakati secara online pada website Taqychan Saffron. Bisnis ini membayar jasa dengan cara menyebarkan link atau kode referral dari website perusahaan tersebut. Pada saat ini kegiatan bisnis online seperti ini telah banyak dilakukan dan sesuai dengan fatwa MUI tentang bolehnya melakukan kegiatan transaksi e-commerce.
Tourism is one that is able to encourage the economic growth of a region. In various countries in Europe and America, tourism is a contributor to the increase in national income and foreign exchange of a country. In the data for 2020, after the COVID-19 pandemic outbreak, world tourist arrivals fell drastically by -80%. This study aims to describe the development and promotion of tourism with a sustainable economic approach by taking into account social and environmental aspects. This research is a research library where researchers obtain data based on secondary data and scientific references such as books, journals, notes and reports as well as statistical data. The approach taken is descriptive qualitative. The stages in the research consist of collecting library materials, making research notes, sorting data and drawing conclusions. The results show that the development of tourist areas in Central Kalimantan must be carried out with a social approach to the community that emphasizes local cultural customs and sustainable tourism. Development is a strategic step in increasing the interest of local and visiting foreign tourists. The development is carried out with a planning pattern that involves experts from both academics and tourism practitioners. Tourism development and promotion strategies are ways or efforts to increase interest and the number of tourist visits by developing tourist objects and other supports. Several strategies for developing and promoting tourism in Central Kalimantan after the COVID-19 pandemic include identifying targets, making policies, creating a tourism climate, designing promotional messages, selecting promotional channels, determining budgets, determining the promotion mix and evaluating promotions.
This study raised the theme of evaluating the Bidikmisi scholarship program at State Islamic Universities in Indonesia with the CIPP Model approach. The Bidikmisi scholarship program is the government's flagship program for outstanding students who are less able to meet the costs of higher education. This research is evaluation research focusing on four areas: context, input, process, and product evaluation. The research subjects were one managing director, three universities within the Ministry of Religion of the Republic of Indonesia, and 15 student informants who received the Bidikmisi scholarship. The results of the research on the evaluation of the Bidikmisi scholarship program show that (1) the context of the program is carried out in accordance with the technical instructions issued by the directorate of Islamic higher education related to the evaluation of the Bidikmisi scholarship program. (2) Evaluation of inputs is carried out by meeting the criteria considering starting from setting evaluation goals to the results of program evaluation, and program targets are high school graduates who have academic and non-academic achievements. (3) In the current process, the Bidikmisi scholarship program has been running for ten years with satisfactory results, and the selection is made openly and transparently. (4) The product of this program evaluation is policy improvement and service improvement to prospective scholarship recipients. The program manager must maintain its performance by improving program quality, achievement process, and control. Programs should focus on increasing resources by strengthening program recipients' academic skills and knowledge.
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