Loving a brand can cause a positive feeling for the brand and want to use the brand for a long time. Research on the factors that make consumers feel love for a brand is still a little. This study aims to know at the factors that influence brand loyalty and brand love on iphone users in City in Souteast Asia. This research is a quantitative study using a quantitative descriptive approach. The analytical tool in this study is the Smart PLS (Path Analysis) application. The research variables consist of Romanticism (X1), Self Expression (X2), Hedonic Product (X3), Brand Loves (Y1) and Brand Loyalty (Y2) as mediating variables. Samples using the Yamane method with  statistical probability methods amounted to 96 from all iphone users whose population is unknown. The results showed that romanticism, self expression and hedonic products directly have not been able to influence brand love and brand loyalty variables. However, with the presence of variable of mediator such as brand love, indirectly romanticism, self expression and hedonic products can influence brand loyalty variables with brand love as an intervening variable. Overall the results of this study are able to explain that intervening plays an important role become a mediator for other variables. Keywords : Romanticism, Self Expression, Hedonic Products, Brand Loves, and Brand Loyalty

Community service focuses on the lack of public knowledge of Islamic banking in Indonesia so that socialization, literacy, and education activities are needed for Micro, Small, and Medium Enterprises (UMKM). The expected goal is none other than to increase UMKM related to Islamic banking, both systems, products, and mechanisms so that it has an impact on public interest in using Islamic banking services in Central Kalimantan. The UMKM involved in the service activities are UMKM in Kereng Bangkirai Village as many as 55 UMKM and 5 employees of Bank Syariah Indonesia Palangka Raya Branch. The method used in this service is Community Based Articipatory Research where the service is carried out by involving stakeholders with Focus Group Discussion (FGD) activities. The results of the service show that by carrying out community-based service activities and involving stakeholders, especially banking, the public's understanding of Islamic banking is increasing. These activities also have an impact on the community, especially UMKM, to use Islamic banking services.