“…The impact of tourism in the economic growth of countries and local destinations has been widely confirmed (Song, Dwyer, & Cao, 2012;Tugcu, 2014;Webster & Ivanov, 2014), causing competition among countries in the tourism industry (Dwyer et al, 2009;Molina, Frías-Jamilena, & Castañeda-García, 2013). In the case of Greece, travel and tourism contributes 7.0% of GDP directly, leading to a total contribution of 17.3% to the national economic performance, directly supporting 340,500 jobs (9.4% of total employment) and generating 12.2 billion euros of invisible exports (24.5% of total exports) in 2014 (World Travel & Tourism Council, 2015).…”