This thesis analyzes the current dynamics and the phenomenon of the tourism in Sisal, a coastal area where there are natural and cultural attractions with great tourism potential. These sites maintain the beauty of the landscape and provide for the cultural identity of the local people. We could identify the factors included in the evaluation of tourism potential of a Yucatan Peninsula’s coastal community and its proposals that can provide a framework for the creation of tourism activities, promote environmental conservation and improve the quality of life of local people. Sisal was the main commercial port of the Peninsula until the XIX century’s last third and now there are resources with tourism potential on it, that we analyzed from the human ecology perspective, considering the relationship between society-nature. Nowadays the settlement has 1672 inhabitants and their main economic activities are artisanal fisheries and beach tourism. The fieldwork was conducted in May, and from October to December 2010, using a qualitative approach, with techniques such as participant observation and semi-structured interviews. The results allowed identify the use and handling that people makes to its own tourism resources, the interest that people have in the diversification of tourism activities through the site’s tourism potential assessment, emphasizing the combination of natural and cultural attractions of the study area. Also, in a first encounter with the inhabitants of the community we found that they are interested in the protection and management of their own natural and cultural heritage. The opinions of the participants permitted identify the tourism resources of the population such as sinkholes, springs, historical buildings and archaeological sites; analyze their potential attraction, their inclusion in tourism activities as alternatives, and the people’s attitudes towards tourism. An appropriate tourism resources management, with a local people active participation, would play an important role in the conservation of these goods and in the promotion of the place. We remarked the importance of involving local people in the planning of tourism development of the port. The diversity of attractions and its relationship with management, would allow include communities in the processes of tourism activities development.