“…The concept of competence is either implicitly or explicitly addressed in the publications of tourism education (e.g. Airey & Johnson, 1999;Baum, 2002;Busby, 2001Busby, , 2003Christou, 2000;Churchward & Riley, 2002;Gunn, 1998;Jafari, 1990;Koh, 1995;Munar & Montañ o, 2009;Tribe, 1996;Watson & McCracken, 2002). As Munar (2007) suggests, the use of competences as a common standard to describe courses and educational activities is one of the pieces of a complex puzzle of initiatives that aim to achieve the establishment of a common European higher education area (EHEA).…”