Tourism Statistics in Georgia

Robitashvili, Natalia

doi:10.31435/rsglobal_ijite/01072018/5945

Cited by 2 publications

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“…One of the reasons tourism has grown significantly over the past few decades is that people want recreation and entertainment during their vacations. Tourism demand is a need that stems from our desire to break the daily routine, get pleasure, relaxation and challenge (Robitashvili, 2018). There was a time in the past when tourism was only restricted to accommodation, transportation and entertainment sector where attraction for visitors were mostly theme parks, museums, amusement parks and historical places.…”

Section: Introductionmentioning

confidence: 99%

Impact of Retail Strategy, Location and Type of Business on Sales: A Case Study of Peace & Love Festival Borlänge

Shujaat

Tahir

2021

NBR

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Purpose - This study primarily examines how local retail businesses strategically take advantage of an event like the Peace and Love Festival. The financial effects of the event on these businesses were studied with a focus on whether sales increase or decrease during the Festival. The influence of three important factors was examined; business strategy, location of business and type of business on local businesses’ sales during festivals. The study assessed the impact of specific location and the effect of these festivals on different types of businesses. It uncovers the influence of such events on businesses, particularly on their sales. Overall, such festivals have positive financial effects on all local business, except a few, which are further explored in the study. Methodology- The study adopts a qualitative research method in order to obtain a deeper knowledge of how local businesses take advantage of events and festivals. Primary data has been gathered by interviewing local businesses and respondents from Peace & Love Festival. In total, 22 retailers were approached and interviewed. Non-probability, purposive sampling was used for the research in determining the sample population. Semi-structured, face-to-face interviews were conducted with respondents. The collected data was documented and analysed using interpretivist paradigm and content analysis. Findings- The results indicate that various types of businesses experience different sales effects during such festivals. Location of retail outlets and their effective strategies influence sales. Findings also show that hotels, fast food restaurants, and beverage sectors show higher sales as compared to other sectors. The retail stores showed slight increase in sales, but electronics/appliances stores experienced almost no change, and some even showed negative sales. Practical Implication- Businesses can take maximum advantages of such events and enhance their revenue by adopting different strategies. Governments can take advantage of such studies, and promote festivals as they have influential power on attracting large number of visitors towards the host destination.

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Section: Introductionmentioning

confidence: 99%

Impact of Retail Strategy, Location and Type of Business on Sales: A Case Study of Peace & Love Festival Borlänge

Shujaat

Tahir

2021

NBR

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Identifying tourism market growth opportunities and risks in the autonomous Republic of Adjara (Georgia)

Bakhtadze¹,

Phalavandishvili²,

Robitashvili³

2020

Economic Science for Rural Development

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With the current trends in tourism development and competition in the world, the growth of the tourism market in the Autonomous Republic of Adjara faces certain challenges. Positioning Adjara as a maritime tourist destination is becoming less attractive for tourists. Based on the situational analysis we have identified the existing and new tourism markets and products that in the intermediate-term perspective will enable the growth of tourists and the development of tourism in the region during all four seasons. Based on the expert method and factorial analysis, we assessed the risks of rural and mountain tourism development, which appear to be of the biggest interest of the existing and the new markets. We have ignored the risks that emerge in the macroenvironment and put our focus on the risks that should be overcome by all interested parties, in particular the industry of hospitality and the local government. As the results of the research reveal, rural and mountain tourism development is related to high risk and, according to the risk matrix, the highest risk factors include road and transport infrastructure, tourism and supplementary infrastructure, communal infrastructure and problems associated with the quality of service.

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Tourism Statistics in Georgia

Cited by 2 publications

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Impact of Retail Strategy, Location and Type of Business on Sales: A Case Study of Peace & Love Festival Borlänge

Impact of Retail Strategy, Location and Type of Business on Sales: A Case Study of Peace & Love Festival Borlänge

Identifying tourism market growth opportunities and risks in the autonomous Republic of Adjara (Georgia)

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