“…With respect to the tourism industry, numerous studies take as reference the country dimension to explain different aspects of tourist consumer behaviour: information search behaviour Gursoy & Umbreit, 2004), hospitality (McCleary, Choi, & Weber, 1998;Mok & Armstrong, 1998;Yuksel et al, 2006), destinations (Iverson, 1997;Kozak, 2002;Lee & Lee, 2009;Sakakida, Cole, & Card, 2004;You, O'Leary, Morrison, & Hong, 2000) and airline passengers (Kim & Prideaux, 2003). But although the presence of cultural differences and their impact has been dealt with in many aspects of human behaviour, very few studies analyse tourists' perceptions and their attitude and behaviour towards an urban destination in terms of their country of residence.…”