Tourist product in experience economy

Abstract

<jats:p>The turn of the 20th and 21st c. was marked by the development of experience economy, in which the basic commodities are not specific products, but the customers’ emotions, impressions and experiences. Tourism has always been a particular “holiday experience industry”. In recent years, however, the importance of the conscious creation of emotional tourism products has become even greater; we may observe continuous efforts to multiply and intensify tourism experience. The key activities to achieve this goal include transforming tourism infrastructure into unique tourism attractions, enlarging traditional services/service packages by elements providing additional emotions and satisfaction, using modern technologies in order to add virtual entities to real tourism space (augmented reality), as well as to conveniently record tourism experience and share it with the public.</jats:p>

The tourist function in a car factory Audi Forum Ingolstadt example

“…Seeing a modern car factory, discovering the history of the company and its technological development, participating in events such as car conventions, concerts or Audi.torium meetings guarantee unusual experiences. From this point of view, the tourist product of the Audi Forum is an element of experience economy (see : Pine, Gilmore, 2011;Stasiak, 2013). The centre is an example of Industry-Experience-Worlds, described by Hinterhuber et al (2001) and Pechlaner at al.…”

“…Quite similar to the Autostadt is the BMW Welt located in Munich (see : Piątkowska, 2014). The offer of the Autostadt is a good example of complex tourism product, typical of industrial tourism (see : Frew, 2008) but based on experiences and elements of experience economy (see : Stasiak, 2013).…”

“…A recent change in tourism has been the growing number of innovations, such as creating particular experiences as a part of tourist products (see : Milne, Ateljevic, 2001;Stamboulis, Skayannis, 2003;Williams, Shaw, 2011;Stasiak, 2013). "The product can be seen as the total experience which comprises a combination of all the service elements, which the tourist consumes from the time they leave home to the time of return" (Encyclopedia of Tourism, Cho, 2002: 145).…”

The influence of human resources on the development of leading tourism destinations in Serbia

“…Goeldner & Brent Ritchie (2009) emphasize that tourism will continue growing in the future under conditions of fundamental changes that will occur under the influence of high technology, which will require a greater need for human contact. Stasiak (2013) points out that hotels have long ceased to be the only elements of the tourist infrastructure, but have become places where a complex tourist experience is enjoyed, and that requires the appropriate personnel able to meet the expectations of guests. Kosar & Kordić (2018) point to the complexity of the hotel product and the wide range of components, i.e., services that meet the many and varied needs of consumers.…”

A Conceptualization of the Senses, Emotions, and Memories in Memorable Tourism Experiences

“…Touristic companies and organizations compete to offer the richest possible experience to appeal to tourists' wishes and desires (Boswijk, Thijssen, & Peelen, 2006;Pine & Gilmore, 1998;Schmitt, 1999). Ayazlar and Arslan (2017) and Stasiak (2013) consider that the tourism industry is one of the areas of excellence in presenting and staging experience according to a commercial structure that is demanding in terms of services and products specificity, as well as intangible and seasonal. The tourism experience is, however, a complex, personal and memorable construct (Pine & Gilmore, 1998;Zhang, Wu, & Buhalis, 2018).…”