Tourist Renewal as a Strategy to Improve the Competitiveness of an Urban Tourist Space: A Case Study in Maspalomas-Costa Canaria

Abstract

The reclassification of accommodation for tourism, understood as the change of tourist category or classification in terms of accommodation activity, is put forward as one of the ways to increase competitiveness in any establishment. So, recent regulation on planning, renovation and modernization of Tourism in Canary Islands established the need to increase the classification of the accommodation offering by restoring degraded tourist areas and renovating different public and private infrastructures. Using a case study methodology in this paper, the characteristics of the rehabilitation process undertaken in different touristic establishments of the coast of Gran Canaria, are analyzed, more specifically in Maspalomas-Costa Canaria destination. Comparative analysis of these cases presenting it as a rehabilitation model that allowed it to re-join the market, benefiting from the urban incentives policies through the upgrading strategy, increasing the quality and quantity of the services offered.

Analysis of the Vulnerability and Resilience of the Tourism Supply Chain under the Uncertain Environment of COVID-19: Case Study Based on Lijiang

“…A case study methodology was adopted in this paper as it is deemed as a good methodology for sustainable supply chain research [33] that not only enables rich data collection during different stages but can also present a real context for the analysis object and research phenomenon [34] and provide multiple sources of evidence for inductive and partially deductive approach [35].…”