2017
DOI: 10.5295/cdg.150572na
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Tourist routes linked to fiction series. Analysis routes Doctor Mateo and Gran Reserva

Abstract: In today’s tourism market, consumers seek differentiated tourism products, hence the offer must adapt by offering alternatives to mass tourism. Examples are tourist routes, which create a route based on a subject or resource. Hence many of them currently exist: economic, dining, wine tourism..., or even some lesser known like linked to films or series. In the case of the series they are still very few studies conducted so that it is facing a new field of research. In order to deepen this subject, this paper a… Show more

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“…En el análisis factorial definitivo (ver tabla 5), el índice KMO (Kaiser-Meyer-Olkin) fue de 0,875, y la prueba de esfericidad de Bartlett mostró un valor Chi-cuadrado de X² = 3364,736 y una gran significación (p <0.000), lo que sugiere que los datos estaban lo suficientemente interrelacionados y que era factible un análisis factorial (Pérez, 2004;Sánchez & Hueros, 2010;González et al, 2011;Hair et al, 2014;Rid et al, 2014;Vila & Brea, 2017y Valenzuela et al, 2018.…”
Section: Evaluación Y Fidelidadunclassified
“…En el análisis factorial definitivo (ver tabla 5), el índice KMO (Kaiser-Meyer-Olkin) fue de 0,875, y la prueba de esfericidad de Bartlett mostró un valor Chi-cuadrado de X² = 3364,736 y una gran significación (p <0.000), lo que sugiere que los datos estaban lo suficientemente interrelacionados y que era factible un análisis factorial (Pérez, 2004;Sánchez & Hueros, 2010;González et al, 2011;Hair et al, 2014;Rid et al, 2014;Vila & Brea, 2017y Valenzuela et al, 2018.…”
Section: Evaluación Y Fidelidadunclassified