“…Literature on religious pilgrimage addresses satisfaction with amenities (Malodia & Singla, ), satisfaction and loyalty (Eid, ). The motives of both religious and nonreligious tourists to attend religious sites has also been researched (Abad‐Galzacorta et al, ; Battour, Ismail, Battor, & Awais, ; Canoves & Prat Forga, ; Choe, Blazey, & Mitas, ; Lois‐González & Santos, ), although the motives for secular visits have been less studied (Brown, ; Hyde & Harman, ). Additionally, much of this work is qualitative in nature, and thus, it is not designed “to provide information about broad‐scale visitation trends” (Winter, , p. 165).…”