Tourists, Vandals and Pilgrims: A Study of Participant Responses to the Gromit Unleashed Public Art Trail in Bristol, 2013

Pett, Emma

doi:10.1057/9781137512819_12

Cited by 2 publications

(1 citation statement)

References 7 publications

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“…The fourth category of circulation management techniques relies on their appeal to consumers' curiosity and playfulness. Art trails (Pett, 2015) and gamification (Deterding et al, 2011) have been found to effectively influence circulation (Barnes, 2017). Contrary to the previously-identified technique involving open sightlines, some authors describe mystery as a force which can influence movement: Scott (1989) suggests blocking sightlines to create mystery.…”

Section: Techniquesmentioning

confidence: 99%

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

Töppig

Moital

2020

IJEFM

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PurposeTo establish how and why exhibition managers manage circulation, this study explores the techniques (specific activities used to influence circulation), outputs (tangible enhancements in the performance of the exhibition resulting from changes in circulation dynamics) and outcomes (benefits of those enhancements to exhibitors, attendees and the exhibition organiser) of circulation management.Design/methodology/approachIn face-to-face interviews, 10 exhibition managers were asked how and why they manage attendee circulation, which also involved a card-sorting exercise to elicit tacit circulation management knowledge. Four different experienced exhibitions managers from three continents were asked to validate the findings.FindingsFour types of techniques were identified: magnet, layout, curiosity and playfulness and guiding techniques, with these implemented to achieve five outputs: greater footfall, better exposure to exhibits, enhanced navigation, greater buzz and managing congestion levels. The results further show that circulation was managed to achieve a variety of organiser-, exhibitor- and attendee-related outcomes. The study uncovered a large range of factors influencing the employment of circulation management techniques. Conflicts in outputs resulting from several techniques are highlighted, requiring the exhibition manager to establish which outputs and resulting outcomes take priority over others.Originality/valueThis exploratory study is the first study to propose a circulation management model for the exhibition context, equipping exhibition managers with knowledge to strategically manage attendee circulation.

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Section: Techniquesmentioning

confidence: 99%

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

Töppig

Moital

2020

IJEFM

View full text Add to dashboard Cite

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Understanding the impact and value of temporary public art sculpture trails

Thompson

Day

2020

Local Economy: The Journal of the Local Economy Policy Unit

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Temporary public art sculpture trails (T-Pasts) have been used for over 20 years around the world to fulfil a number of objectives. They can help to generate revenue for host towns and cities; they can contribute to place branding; they can provide entertainment for residents and visitors; and they can raise funds for designated charitable causes. They typically feature object characters that have a relevance for the host place and they invariably utilise the same operational model. They receive significant local publicity and various claims are made concerning their economic, social and aesthetic impact. But there is a case to be made that they are ‘hidden in plain sight’ as some people will walk or drive past exhibits without ever seeing them. In this article, we track the history of T-Pasts, categorise them into different types, examine their value for different stakeholders, discuss their various impacts and offer a conceptual impact model. We conclude the article with a discussion that contextualises T-Pasts in relevant themes, including place enabling and place building, and also the significance of the temporary element.

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Tourists, Vandals and Pilgrims: A Study of Participant Responses to the Gromit Unleashed Public Art Trail in Bristol, 2013

Cited by 2 publications

References 7 publications

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

An exploration of the techniques, outputs and outcomes of circulation management at exhibitions

Understanding the impact and value of temporary public art sculpture trails

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