“…By contrast, cognitive psychology theory provides a research framework to examine the risk perception, affective and behavioral responses of the public (Mirel, 1994;Slovic, 1987). A conventional standard of success for risk communication indicates the efficient knowledge transfer (Grabill & Simmons, 1998;Tuner, Rimal, Morrison, & Kim, 2006). The unknown risk seems to be unobservable, unknown and new hazards as the basis for contemporary risk research (Fleming, Thorson, & Zhang, 2006).…”