“…Although Davis, as far back as 1970, questioned the reliability and validity of the results of those studies that based their conclusions on the collection of a single response in each couple, which was normally the woman (Monroe, Bokemeier, Kotchen, & Mckean, 1985), tourism researchers have frequently considered couples as a seamless decision-making unit, assuming that both are sufficiently in agreement. Some papers do, however, show that this is not always the case (Bronner & de Hoog, 2008; Davis & Rigaux, 1974; Kang & Hsu, 2005), and most of those that do include both responses are based on small samples, given the greater difficulty of obtaining more than one answer per household (Rojas-de Gracia & Alarcón-Urbistondo, 2016).…”