Toward a Grounded Theory of Apparel Product Quality

Scheller, Heidi Patricia; Kunz, Grace I.

doi:10.1177/0887302x9801600201

Cited by 13 publications

(6 citation statements)

References 9 publications

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“…First the questionnaire items were quantified in order to collate responses into categories of concepts (Strauss and Corbin, 1990) for qualitative analysis. Analysis is based on the grounded theory; an analytic procedure in which qualitative research data are conceptualised and built into an explanatory theory that sensitively integrates and represents reality (Strauss and Corbin, 1990; Scheller and Kunz, 1998; Glaser, 1978). The grounded theory (Glaser and Strauss, 1967) involves the study of the phenomenon it represents and is discovered, developed and provisionally verified through systematic data collection and analysis (Strauss and Corbin, 1990; Glaser, 1992).…”

Section: Discussionmentioning

confidence: 99%

The unhappy shopper, a retail experience: exploring fashion, fit and affordability

Otieno

Harrow

Lea‐Greenwood

2005

International Journal of Retail &Amp; Distribution Management

128

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PurposeThis paper explores fashion availability, fit and affordability in the UK stores especially for those women who wear size 16 and over; and examines their satisfaction/dissatisfaction with the retail experience.Design/methodology/approachThe satisfaction of customer needs remains a fundamental tenet of marketing theory, research and application. This survey was an exploratory study into satisfaction/dissatisfaction with the fashion provision and shopping environments for women in the UK. A questionnaire solicited the views of 250 women thereby enabling the researchers to gauge consumers' views on sizing, fit and fashion availability, perception of current offers, pricing and shopping environments.FindingsA large percentage of females, particularly those who wear size 16 and over, are dissatisfied with retail environments, fashion and sizing provision among major UK market players. While most women shopped from the high street and department stores, the larger woman had great difficulty in finding well‐fitting fashionable clothing in general, and with certain categories being most problematic. Respondents' views would appear to contradict previously accepted wisdom that clothing consumption activity is leisure and pleasure orientated; many negative experiences prevailed leaving them unhappy and disenfranchised.Research limitations/implicationsThe findings presented are the views of women's experiences in one city in the UK. Future research could include a wider sample from more cities.Practical implicationsMarketers should be aware of the need for affordable fashions for larger women. Lack of appropriate sizes is a major source of dissatisfaction. This creates negative emotions in terms of: merchandise choice, visual merchandising, store environment, sales personnel attitude, pricing policies and promotional activities. These factors are the very foundations of consumer satisfaction and the evidence of consumer dissatisfaction resulting in avoidance behaviour should be particularly worrying for retailers, given that they are operating in an increasingly competitive and saturated fashion environment.Originality/valueThis paper provides an initial indication of what creates consumer satisfaction or dissatisfaction about fashion, fit, affordability and retail environments in the UK particularly among larger women. This paper shows areas of specific concern for marketers.

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Section: Discussionmentioning

confidence: 99%

The unhappy shopper, a retail experience: exploring fashion, fit and affordability

Otieno

Harrow

Lea‐Greenwood

2005

International Journal of Retail &Amp; Distribution Management

128

View full text Add to dashboard Cite

show abstract

“…As discussed in many studies, aesthetics cues, such as style, shape and fashionability, are essential in quality assessment (e.g. De Klerk and Lubbe, 2008; Fiore and Damhorst, 1992; Lennon and Fairhurst, 1994; Scheller and Kunz, 1998; Swinker and Hines, 2006). As De Klerk and Lubbe (2008) comment, aesthetic qualities of garments may appear so significant that they may overshadow functional needs.…”

Section: Summary Of the Reviewmentioning

confidence: 99%

Quality matters: reviewing the connections between perceived quality and clothing use time

Aakko

Niinimäki

2021

JFMM

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PurposeExtending the active lifetimes of garments by producing better quality is a widely discussed strategy for reducing environmental impacts of the garment industry. While quality is an important aspect of clothing, the concept of quality is ambiguous, and, moreover, consumers may perceive quality in individual ways. Therefore, it is important to deepen the general understanding regarding the quality of clothing.Design/methodology/approachThis paper presents an integrated literature review of the recent discussion of perceived quality of clothing and of the links between quality and clothing lifetimes; 47 selected articles and other literature obtained primarily through fashion/clothing/apparel journals were included in this review.FindingsThe main ideas from the articles are thematized into the following sections: the process of assessment, levels involved in assessment, multidimensional cues of assessment, and quality and clothing use times. The paper highlights that perceiving quality is a process guided by both expectations and experience, and assembles the various aspects into a conceptual map that depicts the connections between the conceptual levels involved in assessing quality. It also illustrates connections between quality and clothing use times.Research limitations/implicationsThis paper focused on perceived quality on a conceptual level. Further studies could examine and establish deeper links between quality, sustainability and garment lifespans.Originality/valueThe study draws together studies on perceived quality, presenting the foundational literature and key concepts of quality of clothing. It summarizes them in a conceptual map that may help visualize various aspects affecting the assessment of quality and deepen the general understanding of the quality of garments.

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“…Shubhapriya and Byoungho (2012) proposed a conceptual framework for implementing quality apparel retail store attributes using an integrated method of Kano’s model and the quality function deployment approach, which ensures customer satisfaction. Schellar and Kunz (1998) have explored definitional ambiguity of apparel product quality from the perspective of apparel producers. Quality represented value that was portrayed through three major constructs: structural integrity, aesthetic presence, and the power of appeal.…”

Section: Literature Reviewmentioning

confidence: 99%

Customer Needs and Customer Satisfaction Analysis in a Textile Dyeing Process

Jeyaraj

Muralidharan

Senthilvelan

et al. 2014

Clothing and Textiles Research Journal

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Selection of potential critical quality attributes for customer's satisfaction with considerations of producer's capacity necessitates logical prioritization of customer needs. A few major challenges remain unaddressed for customer need analysis, such as quantitative measure of customer satisfaction, decision support, and capacity assessment of the producers. This paper presents a customer preference analysis for customer need and satisfaction, following the basic principles of traditional Kano model. This customer preference analysis quantifies the customer need and customer satisfaction. It adopts the customer preference indices for measuring customer's satisfaction and dissatisfaction. The relative weight of the potential critical quality attributes are calculated based the customer preference indices. The management makes sure their capacity to provide this satisfactory preference to the customers. The overall customer preference analysis framework addresses the customer need analysis from a broader scenario, such that the customizable potential critical quality attributes can be better managed at the experimental design planning.Keywords decision making, design process, fabric, customer preference analysis, customer need and satisfaction analysis, potential critical quality attributeManufacturing enterprises are increasingly focusing on satisfying individual customer needs in a highly competitive global market. A constant challenge for manufacturers is how to deal with customer satisfaction, which in turn largely determines the customer's willingness to buy the products. Understanding and fulfilling customer needs has been well recognized as one of the principle factors for product design and development to succeed in the marketplace (

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Toward a Grounded Theory of Apparel Product Quality

Cited by 13 publications

References 9 publications

The unhappy shopper, a retail experience: exploring fashion, fit and affordability

The unhappy shopper, a retail experience: exploring fashion, fit and affordability

Quality matters: reviewing the connections between perceived quality and clothing use time

Customer Needs and Customer Satisfaction Analysis in a Textile Dyeing Process

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