Toward a theory of situational support: A model for exploring fundraising, advocacy and organizational support

McKeever, Brooke Weberling; Pressgrove, Geah; McKeever, Robert; Zheng, Yue

doi:10.1016/j.pubrev.2015.09.009

Cited by 24 publications

(13 citation statements)

References 4 publications

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“…The findings are consistent with those of previous studies that focused on communicative action as the ultimate variable of interest (e.g. McKeever et al , 2016a, b). However, different from what has been determined in prior research, in which the aware public is supposed to be more active than the latent public (Kim and Grunig, 2011), the latter in the current study is more likely to perform communication behaviors than the former.…”

Section: Discussionsupporting

confidence: 92%

Communicative action and supportive behaviors for environmental CSR practices: an attitude-based segmentation approach

Overton

Bhalla

2020

CCIJ

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PurposeWhile the segmentation approach has been frequently employed to explore individuals' environment-friendly behaviors, the investigation of environmental corporate social responsibility (CSR) communication by using such a method is limited. Given that the importance of the role of public segmentation is well documented in both public relations and environmental management literatures, the present study attempts to fill the gap by exploring whether consumers can be segmented on the basis of attitudinal factors, and, if so, how this segmentation informs communication efforts aimed at promoting companies' environmental CSR programs.Design/methodology/approachThis segmentation approach is examined based on a survey of 470 participants. Results of a k-means cluster analysis identified three subgroups: active publics, aware publics and latent publics.FindingsSurvey results provide empirical support evidence on how different public segmentation approaches can be used to predict individual communication behaviors on environmental CSR issues. Segmentation approach that considered individuals' attitudes on environmental issues and their perceptions on company environmental CSR practices helps identify three subgroups. Significant differences regarding communicative action and supporting behaviors among the three groups are identified and discussed.Originality/valueThis study provides key insights about public segmentation and different publics' communicative action, and supportive behaviors provide direction for future research investigations that will strengthen theoretical arguments and best practices in public relations.

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Section: Discussionsupporting

confidence: 92%

Communicative action and supportive behaviors for environmental CSR practices: an attitude-based segmentation approach

Overton

Bhalla

2020

CCIJ

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“…This makes sense when one considers that communication may be the easiest behavior in which to engage, while financial support and volunteering may be influenced by other factors such as income and time. However, rather than thinking of some communication behaviors as a form of “slacktivism,” i.e., “the practice of supporting a political or social cause by means such as social media or online petitions, characterized as involving very little effort or commitment” (Oxford Dictionaries, 2019), it may be that these behaviors are an important first step to other prosocial behaviors as some scholars have suggested (McKeever et al , 2016). Related to this point, it is worth noting that while there were clear differences among the four publics (active, aware, latent and inactive) in terms of communication behaviors, the differences were not as distinct among all four groups regarding the other three behaviors (advocacy, financial and volunteer support).…”

Section: Discussionmentioning

confidence: 99%

“…Harrison et al , 2017; Bortree and Waters, 2008), or participate in fundraising events (e.g. McKeever et al , 2016). However, some scholars advise that predicting specific desirable “prosocial behaviors” is important because these behaviors are neither required nor rewarded, yet they are vital to organizations that thrive upon donors, volunteers, voters, advocates and other important publics (Penner and Finkelstein, 1998; Tidwell, 2005).…”

Section: Literature Reviewmentioning

confidence: 99%

Predicting public support: applying theory to prosocial behaviors

McKeever

Pressgrove

et al. 2019

JCOM

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Purpose The purpose of this paper is to apply communication theory to explore and help explain public support for causes and organizations in the form of prosocial behaviors, including donating, volunteering and participating in advocacy efforts. Design/methodology/approach Through a survey of people (n=1,275) living in the USA who indicated supporting issues they cared about in 2017, this research gathered information about motivations for providing public support for various causes and non-profit organizations. Findings The situational theory of problem solving (STOPS) was applied, and support was found for the STOPS model in terms of predicting communicative action. This study also found support for situational activeness influencing other behaviors, including active forms of communication, financial support, volunteer support and other forms of advocacy. Implications for practitioners managing communications or organizations involved in such efforts are discussed. Originality/value This research applied STOPS to study behaviors, including communication, volunteering, donating and participating in advocacy efforts as forms of prosocial behavior supporting different organizations related to many important issues. The paper provides theoretical value in terms of adding to the generalizability of the STOPS model for communications scholars and discusses practical implications for non-profit and other types of organizations.

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“…Our participants were asked to report their active information acquisition (seeking), selection (forefending) and transmission (forwarding) in healthcare chatbot communication about mental illness and mass shooting. c) Last, the extant STOPS research has included behavioral intention (Li, Harrison, Qiao, & Li, 2019;McKeever, Pressgrove, McKeever, & Zheng, 2016), health behaviour intention (Jin et al, 2018) and continuation of risk health behaviour (Kim et al, 2018) as behavioural outcomes of communicative action. Our study adds into this limited yet growing body of research by examining healthcare chatbot users' online and offline engagement behaviour towards dealing with mental illness as both a health threat and a potential cause and/or consequence of other problems affecting social wellbeing such as mass shootings.…”

Section: Hypothesis Testingmentioning

confidence: 99%

AI‐Powered mental health chatbots: Examining users’ motivations, active communicative action and engagement after mass‐shooting disasters

Cheng

Jiang

2020

Contingencies & Crisis Mgmt

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Chatbots are gaining their popularity in society and have triggered heated discussions in academia as well. Currently, few studies explored the applications of AI‐powered mental health chatbots in a mass‐shooting disaster context. Via integrating literature from multi‐disciplines such as crisis management, mental health and digital communication, this quantitative study intends to contribute to close this gap and explore the associations between perceived gratifications and protection motivations of using mental health chatbot services, active communicative action, and online and offline engagement behaviours of solving mental health problems after disasters. This study surveyed 1,114 US participants who ever used chatbot services from top healthcare companies. Implications of the results enhance theoretical discussions on how artificial intelligence has shaped individuals’ motivations, communicative action and engagement behaviour to treat mental health problems. This study also benefits professionals who want to learn more about chatbots for mental healthcare, crisis management and customer engagement.

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Toward a theory of situational support: A model for exploring fundraising, advocacy and organizational support

Cited by 24 publications

References 4 publications

Communicative action and supportive behaviors for environmental CSR practices: an attitude-based segmentation approach

Communicative action and supportive behaviors for environmental CSR practices: an attitude-based segmentation approach

Predicting public support: applying theory to prosocial behaviors

AI‐Powered mental health chatbots: Examining users’ motivations, active communicative action and engagement after mass‐shooting disasters

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