Toward an Intermediate Level: Making the Most of Evaluation in Italian Community Archaeology

Ripanti, Francesco

doi:10.1080/14655187.2020.1761089

Cited by 3 publications

(2 citation statements)

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“…Engagement with audiences is a key component of digital and physical public archaeology. However, there is often no requirement for projects to undertake evaluation and little published work on the subject (Ellenberger and Richardson 2018;Ripanti 2020;Wilkins 2019). When evaluation does take place, there is typically no clear consensus on methods or measurements of engagement (Ellenberger and Richardson 2018).…”

Section: User Interactivity and Engagementmentioning

confidence: 99%

“…However, the ubiquity of metrics makes them an appealing source for gauging success and measuring user activity. Calls for greater understanding and adoption of evaluative frameworks (Ellenberger and Richardson 2018;Gould 2016;Ripanti 2020;Wilkins 2019) should be acknowledged. Public archaeological projects must determine what data are necessary to identify meaningful engagement and develop appropriate evaluative measures to document both successes and disappointments.…”

Section: User Interactivity and Engagementmentioning

confidence: 99%

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Digital Public Archaeology at Must Farm: A Critical Assessment of Social Media Use for Archaeological Engagement

Wakefield

2020

Internet Archaeol.

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Digital public archaeology is increasingly exploring social networks as platforms for online outreach initiatives. Despite a growing body of literature concerning archaeological engagement on social media there are few examinations of such applications in practice. This research critically assesses the current discussions surrounding archaeological social media use before exploring commercial digital outreach at Must Farm, Cambridgeshire. Quantitative examinations of the project's Facebook metrics and qualitative comment analyses are employed to assess whether audiences were meaningfully engaged by these online strategies. The research concludes there is substantial value in using social networks to communicate archaeology and provides recommendations for future applications.

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Section: User Interactivity and Engagementmentioning

confidence: 99%

Section: User Interactivity and Engagementmentioning

confidence: 99%