“…Nine factors have been related to this psychological state: clear goals, immediate feedback, perceived skills versus challenges, merger of action and awareness, concentration on the task, control, a loss of self-consciousness, an altered sense of time, and experience which becomes autotelic (Csikszentmihalyi, 1990). The flow concept has been applied to disciplines such as marketing, sports, work, and education (Hoffman & Novak, 2009;Novak, Hoffman, & Yung, 2000) and research conducted in web environments suggests that interactive media might foster users' flow states (Chen, Wigand, & Nilan, 1999;Cowley, Charles, Black, & Hickey, 2008). These results have encouraged researchers to study the effect of augmented reality on students' flow states (Choi & Baek, 2011;Kye & Kim, 2008;Pearce et al, 2005).…”