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This article is concerned with the management of creative journalistic work in a media organisation. It reports and analyses a case study conducted in one of Europe's largest media corporations: the focus of the study was a development team of journalists set up charged with creating and producing a new multi-platform media service and its content. The article discusses the ways the creativity of media professionals is supported andKEYWORDS: media work, journalism practices, media management, creativity, creative work, creativity management
IntroductionIn the media industry, one of the organisations' most important assets are their creative professionals, such as journalists, as the quality of media products is largely dependent on the knowledge, skills and creativity of the people who design and produce them (e.g. Mierzjewska and Hollifield 2006). The competitiveness of media companies depends to an exceptionally high degree on day-to-day management of creative professionals, because the design and production of media contents and products is an ongoing process of creation. As media products and services depend so heavily on creative processes, the leadership and management of creative people is a strategically more critical factor in media corporations than it is in many other industries (e.g. Aris and Bughin 2005, 373). Küng (2008, 144-147; 2011, 47) suggests that media organisations need to work constantly and systematically to develop creativity and the management of creativity. The more effectively they put to use and enhance the creativity of journalists and their networks for producing creative content, the better placed they will be to develop interesting and innovative products and to improve their competitiveness.In this article, we analyse how creativity of professional journalists is supported and managed in the process of continuous change towards digitalized media environment. We pursue this aim through the research question: What kind of organisational conditions facilitate and constrain the creativity of a media company's development team and its members in creating a new multi-platform media service? In relation to that, we analyse how media managers can contribute to supporting the creativity of the journalists striving to create a new innovation. We address the research question by analysing the diary material, in which the media professionals involved in the development project describe their experiences and views of events and situations they consider important for creative work.This study contributes especially to research on creativity and creative work in journalistic contexts of the media industry. It also contributes to the field of media management research, where creative journalistic work and its management are important areas that require much more scholarly attention. The case study reported in this article is concerned with the work of a new development team in an international 3 media corporation specialising in magazine publishing. This is an interesting sector to explore, p...