Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption

Shaw, Norman; Eschenbrenner, Brenda; Brand, Benedikt M.

doi:10.1016/j.jretconser.2021.102768

Cited by 57 publications

(29 citation statements)

References 55 publications

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“…The current research is on the debate that, due to mass consumption, do M-wallet apps lose their lustre forever (Shaw et al. , 2022; Tripathi et al.…”

Section: Introductionmentioning

confidence: 99%

Understanding the role of image, quality and price for developing prestigious mass brands

Singh

2022

APJML

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PurposeThis research article aims to understand the role of brand image, service quality and price (charge) in revitalising functional mass brands into prestigious mass brands.Design/methodology/approachThe empirical research framework was developed by synthesising the past literature on masstige marketing and brand extension. Data was collected using a survey questionnaire from 396 respondents availing M-Wallet. Structural equation modelling was used to validate the brand revitalization attributes; further, the binary logistic regression model examined the effect of revitalization attributes on the chance of increasing customer's perception of masstige.FindingsThe exploratory study suggested brand image, service quality and value for money pricing as essential attributes to revitalize mass brands into masstige brands; furthermore, path analysis validated the positive effects of these attributes on the perception of masstige. The proposed binary logistic regression model suggested brand image as sensitive attributes, increasing the odds ratio by 9.39 times in favour of perceiving brand as masstige followed by the perceived service quality that is 5.87 times. The prediction capability of the proposed binary logistic regression model is found to be 96%.Practical implicationsThe methodology of this study provides the basis for future researchers to advance research on masstige. This study will assist the marketers of mass brands to make better marketing decisions related to how masstige image can be sustained or a new or less known brand can be revitalized into a prestigious brand.Originality/valueThis study is the first to provide empirical evidence of how the mass brand can be revitalised as masstige brands by considering image, quality and price attributes.

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“…The current research is on the debate that, due to mass consumption, do M-wallet apps lose their lustre forever (Shaw et al. , 2022; Tripathi et al.…”

Section: Introductionmentioning

confidence: 99%

Understanding the role of image, quality and price for developing prestigious mass brands

Singh

2022

APJML

View full text Add to dashboard Cite

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“… 0.892 1.512 Malik et al, 2019 , George and Sunny, 2021 PB2: Over m-wallets, I get cash back after transactions. 0.817 1.653 PB3: M-wallets offer more promotional benefits than any other payment method 0.843 1.614 Perceived Values(AVE = 0.578, CR = 0.802) PV1: I perceive that learning and using m-wallet is quite straightforward 0.723 1.874 Madan and Yadav, 2016 , Jebarajakirthy and Shankar, 2021 PV2: Paying bills, transferring money, recharge and shopping through m-wallet calls for minimal efforts 0.780 2.217 PV3: M-wallet is exciting and trendy 0.808 2.013 M-Wallet Adoption Intention(AVE = 0.672, CR = 0.874) MA1: I would like to conduct transactions through m-wallet in near future 0.845 1.578 Singh et al, 2020 , Shaw et al, 2022 MA2: I would recommend m-wallet app to my colleagues and relatives 0.862 1.504 MA3: I aspire to utilise m-wallet on regular basis 0.799 1.295 Source: The Author …”

Section: Methodsmentioning

confidence: 99%

Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A novel conceptual framework

Kapoor

Sindwani

Goel

et al. 2022

Computers & Industrial Engineering

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“…Additionally, given the remarkable growth of the smartphone market, mobile device innovations and applications have become popular in developing countries, as is in most developed countries. The relatively limited research in the available stock of literature from developing countries, therefore, means that the current study brings a significant contribution into the prevailing chorus (Rauschnabel et al , 2019; Gokgoz et al , 2021; Liu and Sese, 2021; Shaw et al , 2022) to coagulate existing knowledge, which is only replete with evidence from developed economies and markets. As noted earlier in this research, much of what we currently know on the subject of mobile device and app innovations in relation to lifestylisations is considerably insufficient.…”

Section: Theoretical Implicationsmentioning

confidence: 96%

“…It is further accentuated by human psychology and computer interaction research that, understanding end user lifestyle needs is critical in designing these types of technology-based interventions (Stocchi et al, 2021;McLean et al, 2022). However, it is not resolutely established if, indeed, these devices and apps impress upon consumers ' lifestyles, and to what extent, and in what direction. This research differs from existing studies and offers a new stock of contributions, whereas past research has mainly dealt with the problem of estimating app demand (Ghose and Han, 2014), drivers of app downloads (Gokgoz et al, 2021), as well as app innovation diffusion, adoption and usage intentions (Hung et al, 2021;Liu and Sese, 2021;Shaw et al, 2022), even across different life stages (Frey et al, 2017), the aim of this study is to examine the influence of mobile apps and mobile device innovations or technologies on user lifestylisation. Secondly, it draws perspectives from users/consumers in developing countries; a domain that is meagrely represented in the literature on the subject under investigation due to the relatively slower pace of technology adoption as well as lower internet penetration rates in such settings.…”

Section: Introductionmentioning

confidence: 99%

Do mobile device and mobile app innovations trigger lifestylisations? Insights from consumers in developing countries

Odoom

2022

QMR

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Purpose The exponential growth of smartphones is complemented by an astronomical development of mobile apps that have been changing ways in which humans interact with each other, as well as how brands and customers interact. This study aims to examine the effect of mobile device and mobile app innovations on user lifestylisation among consumers from developing countries. Design/methodology/approach Through a qualitative approach, data was collected via focus group interviews from 32 participants from across 15 developing countries who were largely emerging cosmopolitans. Findings Using the thematic analysis technique, the study finds that consumer lifestylisations, based on consumption and utilisation of mobile devices and mobile apps, hinge on either pre-purchase considerations or post-purchase discoveries that stem from a bouquet of hedonic and/or utilitarian motivations. Two consumer categories are identified, with each category exhibiting unique patterns. Originality/value The empirical findings provide valuable theoretical contributions to new knowledge as well as practical implications for mobile gadget manufacturers and mobile app developers domiciled, or those aiming to establish their presence, in developing economies.

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Towards a Mobile App Diffusion of Innovations model: A multinational study of mobile wallet adoption

Cited by 57 publications

References 55 publications

Understanding the role of image, quality and price for developing prestigious mass brands

Understanding the role of image, quality and price for developing prestigious mass brands

Mobile wallet adoption intention amid COVID-19 pandemic outbreak: A novel conceptual framework

Do mobile device and mobile app innovations trigger lifestylisations? Insights from consumers in developing countries

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