Towards a unified model of aesthetic pleasure in design

Berghman, Michaël; Hekkert, Paul

doi:10.1016/j.newideapsych.2017.03.004

Cited by 42 publications

(31 citation statements)

References 32 publications

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“…The development of this new, social, principle was guided by the evolutionary explanation for esthetic pleasure and the workings of existing esthetic principles. This evolutionary explanation pertains specifically to “maximizing” esthetic principles that hinge on the need to provide a balance in opposite design dimensions that accordingly enable people to fulfill basic evolutionary needs for safety and accomplishment (Berghman & Hekkert, ; Lindgaard & Whitfield, ). Two social needs that align with these evolutionary needs are the needs for connectedness and autonomy and these, therefore, formed the basis for the new social esthetic principle.…”

Section: Discussionmentioning

confidence: 99%

“…In the existing literature, different phenomena and principles have been described and empirically tested that predict a relationship between esthetic pleasure and certain (levels of) product dimensions (e.g., moderate complexity, preference‐for‐prototypes, moderate congruity, MAYA; Berlyne, ; Loewy, ; Mandler, ; Meyers‐Levy & Tybout, ; Noseworthy & Trudel, ; Veryzer & Hutchinson, ). These esthetic principles and phenomena distinguish themselves from each other based on how a product design is processed in relation to different reference points (Berghman & Hekkert, ; Hekkert, ). For example, the general preference‐for moderate complexity and the unity‐in‐variety principle are the result of processing intrinsic properties of a product design (Cupchik, Spiegel, & Shereck, ; Fechner, ; Post, Blijlevens, & Hekkert, ), whereas the moderate congruity theory and the MAYA principle result from comparing a design with other members of a product category that are stored in a person's knowledge system.…”

Section: Social Esthetic Principlementioning

confidence: 99%

“…The appreciation of typicality is explained through processing fluency (Reber et al, ; Winkielman & Cacioppo, ). There is also research that has focused on examining esthetic principles that hinge on the idea that consumers prefer a balance between two seemingly opposing design factors (Berghman & Hekkert, ; Hekkert, ). This study suggests that the potential negative effect of maximizing one dimension can be offset by maximizing the orthogonally related dimension.…”

Section: Development Of the Principle “Autonomous Yet Connected”mentioning

confidence: 99%

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“Autonomous, yet Connected”: An esthetic principle explaining our appreciation of product designs

Blijlevens

Hekkert

2019

Psychology and Marketing

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Esthetic principles describe the levels or combination of design dimensions that are esthetically appreciated. Current principles focus on dimensions connected to product design itself (e.g., unity and variety) or dimensions that refer to a product design's relationship to other product designs (e.g., typicality and novelty). However, product design also has a social significance—they help consumers shape their identity—and this social dimension has hitherto been overlooked in research on esthetic appreciation. In this paper, we propose and investigate the social esthetic principle “Autonomous, yet Connected.” In four studies, we show that a product's design leads to the highest esthetic appreciation if it strikes an optimal balance between nurturing the two seemingly opposite needs for connectedness and autonomy. Further, we show how conditions of safety and risk moderate the effects of the principle, which suggests our principle may have evolutionary grounding.

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Section: Discussionmentioning

confidence: 99%

Section: Social Esthetic Principlementioning

confidence: 99%

Section: Development Of the Principle “Autonomous Yet Connected”mentioning

confidence: 99%

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“Autonomous, yet Connected”: An esthetic principle explaining our appreciation of product designs

Blijlevens

Hekkert

2019

Psychology and Marketing

Self Cite

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“…Product form aesthetics is a key part of consumer perception because it is a way for consumers to naturally perceive and determine the form of a product. Through this simple and effective perceptual processing unity, aesthetic pleasure can be enhanced [82]. Smartwatches are considered a fashionable product, and consumers prefer to choose these wearable devices based on aesthetic constructs such as color, texture/touch, shape, overall appearance, and screen size, mainly because smartwatches can be used as a means of visual communication.…”

Section: Classification Of Product Aesthetics and Its Impact On Sustamentioning

confidence: 99%

Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example

Wang

Hsu

2019

Sustainability

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In the face of a wide range of consumer electronic products, how can consumers take into account the sustainable development of the ecological environment during their purchase and consumption? This study established a new product aesthetics classification, divided it into interface aesthetics and product form aesthetics, and proposed a new conceptual model to test the impact of interface aesthetics and product form aesthetics on sustainable perceived value and purchase intention. In this study, smartwatches were used as the subject and a two-stage survey was carried out to collect samples from common consumers of consumer electronic products. Partial least squares (PLS) was employed to test the conceptual model and corresponding hypotheses on data collected from 425 survey samples. The research results suggested that interface aesthetics and product form aesthetics must be mediated by sustainable perceived value so as to have a positive impact on consumers’ purchase intention. Therefore, sustainable perceived value is a mediating variable for adjusting product aesthetics and purchase intention. In addition, sustainable perceived value greatly affects consumers’ green consumer behavior. Increasing the emotional durability established between consumers and products through sustainable perceived value to prolong the life of products reduces resource consumption and wave costs, and promotes sustainable development of ecological resources.

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“…As monotonous designs cannot meet the diverse needs of users, more creative designs are highly valued by manufacturers as it directly affects the market sales and brand competitions [1]. The traditional design method mainly relies on the designer's experience and subjective cognition, the entire process is long, tedious and inefficient and some kitchen products with profiled modeling are still difficult to design [2].…”

Section: Introductionmentioning

confidence: 99%

Parametric Model for Kitchen Product Based on Cubic T-Bézier Curves with Symmetry

2020

Symmetry

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The parametric method of product design is a pivotal and practical technique in computer-aided design and manufacturing (CAD/CAM) and used in many manufacturing sectors. In this paper, we presented a novel parametric method to design a kitchen product in the residential environment, a kitchen cabinet, by using cubic T-Bézier curves with constraints of geometric continuities. First, we introduced a class of cubic T-Bézier curves with two shape parameters and derived the G1 and G2 continuity conditions of the cubic T-Bézier curves. Then, we constructed shape-controlled complex contour curves of the kitchen cabinet by using closed composite cubic T-Bézier curves. The shapes of the contour curves can be adjusted intuitively and predictably by altering the values of the shape parameters. Finally, we studied shape optimization and representation of ellipses for the contour curves of the kitchen cabinet by finding optimal shape parameters and applicable control points respectively. The provided modeling examples showed that our method in this paper can improve the design and scheme adjustment effectively in the conceptual design stage of kitchen products.

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Towards a unified model of aesthetic pleasure in design

Cited by 42 publications

References 32 publications

“Autonomous, yet Connected”: An esthetic principle explaining our appreciation of product designs

“Autonomous, yet Connected”: An esthetic principle explaining our appreciation of product designs

Does Sustainable Perceived Value Play a Key Role in the Purchase Intention Driven by Product Aesthetics? Taking Smartwatch as an Example

Parametric Model for Kitchen Product Based on Cubic T-Bézier Curves with Symmetry

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