Towards an economic recovery after the COVID-19 pandemic: empirical study on electronic commerce adoption of small and medium enterprises in Vietnam

Abstract

The COVID-19 outbreak has created a severe crisis for general economic situation. Despite the short time span of the pandemic, many innovations are implemented for organizational survival and recovery in the competitive market environment of digital age. This paper aims to find out significant factors and how they impact on E-commerce adoption of small and medium enterprises in Vietnam, especially in the epidemic time. The results reveal that technology perceived compatibility has the greatest effect on E-commerce adoption, followed by management support and external pressure. Moreover, external support only has minor impact on E-commerce adoption in the Covid-19. Meaningfully, this study makes contribution to both innovation literature and practical management with new insight of current Vietnamese situation for small and medium organizations.

The changing role of innovation for crisis management in times of COVID-19: An integrative literature review

“…Furthermore, four interrelated digital technologies (the Internet of Things, big data analytics, artificial intelligence, and blockchain) have been discussed in the context of enhancing two traditional public-health strategies for addressing COVID-19: monitoring, surveillance, detection, and prevention of COVID-19; and mitigating the impact of COVID-19 on healthcare indirectly ( Zhao et al, 2021 ). E-commerce has been demonstrated to be one of the most effective strategies for resuming activities during the COVID-19 epidemic ( Hoang, Nguyen, & Nguyen, 2021 ). To decrease infection, it is necessary to prevent human-to-human transmission and to increase the virtual platform established by technology.…”

RETRACTED ARTICLE: Assessing the nexus between COVID-19 pandemic–driven economic crisis and economic policy: lesson learned and challenges

“…Sendroiu ( 2022 ) claimed that the COVID-19 infection could create worldwide production shutdowns and supply chain disruptions that could have an unprecedented impact on all economic sectors. The global economic crisis was compounded through financial channels by the COVID-19 epidemic’s impact on world health (Hoang et al 2021 ; Onubi et al 2022 ). While fundamental economic weaknesses created the previous recession, Ye et al ( 2022 ) pointed out that this crisis was entirely exogenous and exceedingly unknown, with global ramifications.…”

Psychological Traits and Intention to Use E-Commerce among Rural Micro-Entrepreneurs in Malaysia

“…This dramatic change in business environment was particularly noticeable when most retail business transactions were done online as consumers were no longer free to move to shop. It was generally found that SMEs using e-commerce to sell their products and services were most likely to survive the first wave of the COVID-19 pandemic s lockdown measures [13]. Meanwhile, SMEs, especially micro-enterprises that did not use e-commerce platforms for their typical business activities, were found to be severely affected by the lockdowns, with a tremendous decline in their revenues.…”