Towards Cultural Adaptability in Driver Information and -Assistance Systems

Heimgärtner, Rüdiger

doi:10.1007/978-3-540-73289-1_43

Cited by 17 publications

(9 citation statements)

References 6 publications

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“…This is consistent with previous findings by the authors (13) and may suggest that UK drivers prefer lower information content compared to Malaysian drivers, or may be less discriminating in their choice of navigational cues in culturally-diverse environments. Similar findings are reported by Heimgärtner (5), (30) , who found differences in the density of information revealed through the number of point-of-interests (POIs) selected by three cultural groups: China, the UK and Germany.…”

Section: Discussionsupporting

confidence: 82%

Capturing Cultural Differences between UK and Malaysian Drivers to Inform the Design of In-Vehicle Navigation Systems

Large

Burnett

Mohd-Hasni

2017

IJAE

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Attending to cultural diversity is important for products and technology intended for global placement, such as automobiles, yet many products (and associated interfaces) lack genuine cultural differentiation. For example, in-vehicle navigation systems are typically identical in form and function across world markets, differing only in the local language and map database. To capture and explore culturally-salient design factors, we utilised a scenario-based design methodology, involving 6 experienced drivers from the UK and Malaysia. Participants were asked to portray their ideal navigation system interface designsby drawing pictograms and devising accompanying spoken messagesto direct drivers along 3 prescribed routes in the UK, Malaysia and Japan. Routes were presented using video and paper maps, with the order of presentation counterbalanced between groups; participants were not told in advance from which country each route was derived. Proposed designs highlight differences at a country level, which are consequently interpreted from a cultural perspective. For example, Malaysian drivers included a higher density of navigational elements in their designs, particularly in their home environment, compared to UK drivers. Malaysian drivers also created more incremental designs, particularly on the approach to a manoeuvre, suggesting a desire for greater navigational support at this point in the journey. Landmarks were consistently incorporated in designs, but differences were noted in cultural salience. Additionally, the phrasing of instructions (e.g. "go straight on"), nomenclature for road elements (e.g. 'roundabout') and distance declaration conventions (e.g. units) differed at a country level. The findings can be used to inform the design of culturally-attuned in-vehicle navigation systems.

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Section: Discussionsupporting

confidence: 82%

Capturing Cultural Differences between UK and Malaysian Drivers to Inform the Design of In-Vehicle Navigation Systems

Large

Burnett

Mohd-Hasni

2017

IJAE

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“…However, through these studies, the relation between culture and environment is still not clear, and how much contributes they make to interfere driving behaviors is vague. Besides, although Heimgärtner [18] provides cultural interaction indicators, the investigation is superficial, as these are just exterior indicators, but not reveal the interior cultural factors.…”

Section: Studies Analysismentioning

confidence: 98%

“…Coughlin [12] mentioned that in one version of system, features to alert or calm the driver are engaged as needed, depending on the state of the driver, the vehicle, and the environment. Moreover, Heimgärtner [18] points out, cultural adaptability requires dynamically-changeable system functions, based on the driver preferences, the driver state and the driving situation. In addition, in China, it is also necessary to change mode in order to adapt to the traffic condition in different types of road, since the situations differ quite much.…”

Section: B Working Modesmentioning

confidence: 99%

“…Heimgärtner [18] describes the concept, influence and use cases of cultural adaptability in driver information and assistance systems exemplified by driver navigation systems. In this procedure, researchers used IIA tool to investigate the culture differences, and found some considered variables have shown significant differences that therefore can be called cultural interaction indicators.…”

Section: Studies Analysismentioning

confidence: 99%

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The future of advanced driving assistance system development in China

Duan

Chen

2011

Proceedings of 2011 IEEE International Conference on Vehicular Electronics and Safety

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Nowadays, with the rapid development of vehicle industry in China, an increasing number of companies realized the importance of culture adaption, when implementing ADAS (Advanced Driving Assistance System) to the vehicles in China. However, some designing issues of these systems need to be solved, taking consideration of driver's behavior and traffic situation in China. There is a lack of studies on Chinese drivers and related to HMI design of ADAS systems in the literature. There are limited reports on Chinese traffic and drivers studies, but still lack of the necessary depth. Some interaction design methodologies, including personas, focus group study, questionnaire and so on, were used in these reports. However, these studies are neither intensive nor comprehensive. Although (part of) the issues are brought up and analyzed, only general solutions are mentioned for the designing of the systems. Present paper, through literature review, indicated different areas that need to be focused on that are related to culture issues and the possible methodologies that can be applied.

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“…The task completion time increased and unnecessary steps were taken while interacting with the system and vice versa. Heimgärtner [24,25] discovered that Chinese drivers were inclined to carry out multiple tasks simultaneously when compared to German drivers and seemed to favor a higher information speed and density. Young [26] investigated the preferences for the design of IVIS between Chinese and Australian drivers and pointed out that the introduction of IVIS from western markets into China could be problematic without alteration.…”

Section: Introductionmentioning

confidence: 99%

Cross-Cultural Analysis of Young Drivers’ Preferences for In-Vehicle Systems and Behavioral Effects Caused by Secondary Tasks

Wang

Guo

et al. 2018

Sustainability

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Hundreds of new features and functionalities have been introduced as in-vehicle systems (IVS) mature. However, it remains unclear whether these novel designs have appropriately addressed driver preferences and requirements, especially when factors such as geographical or cultural differences are considered. An empirical study was conducted to determine cultural differences between young Chinese and German drivers with respect to (a) preferences for 18 selected IVS and (b) behavioral effects in six secondary driving tasks. Data from 232 Chinese and 94 German drivers were collected through an online questionnaire and the results indicate that young Chinese drivers value most of the selected IVS designs more significantly than the Germans do, except in categories such as radio, navigation and autonomous emergency braking. In addition, rotary with a display screen is the most preferred interaction modality for both groups. As for behavioral effects when performing secondary tasks, young Chinese drivers are more likely to engage in safety-related scenarios while the Germans in efficiency-related scenarios. An ordinal logistic regression analysis suggested a strong correlation between secondary tasks (looking up navigation, dialing the phone and connecting Bluetooth) and behavioral degradation for young Chinese drivers, whereas the six secondary tasks seem to affect German drivers minimally. Based on the preference analysis and attitudes to behavioral impacts, implications for the design of IVS are discussed to better satisfy needs from drivers of different cultural backgrounds.

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Towards Cultural Adaptability in Driver Information and -Assistance Systems

Cited by 17 publications

References 6 publications

Capturing Cultural Differences between UK and Malaysian Drivers to Inform the Design of In-Vehicle Navigation Systems

Capturing Cultural Differences between UK and Malaysian Drivers to Inform the Design of In-Vehicle Navigation Systems

The future of advanced driving assistance system development in China

Cross-Cultural Analysis of Young Drivers’ Preferences for In-Vehicle Systems and Behavioral Effects Caused by Secondary Tasks

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