“…The general gains achieved by Era 4.0 in this segment are related to the improvement of customer satisfaction, organizational decisions based on big data, the increase in sales, the development of intelligent services and virtual environments, the increase in satisfaction management and the improvement of consumer experience (Sony et al ., 2021). In this way, it seems inevitable that the third sector is increasingly absorbed by the apparatus of Industry 4.0, since its influence on health services, health 4.0 (Caceres et al ., 2019), logistics, logistics 4.0 (Strandhagen et al ., 2017), tourism, tourism 4.0 (Stankov and Gretzel, 2020), transport, transport 4.0 (Gasiorek, 2022) and banking sector, banks 4.0 (Quatrochi et al ., 2022) is perceived. In addition, other segments gain attention because of what contemporary technologies can promote on the planet, originating the definition of Sustainability 4.0.…”