“…These components include internal factors (personal feelings), external factors (information, social environment, physical environment), personal factors (biological features and physiological needs of man, his habits), cognitive factors (skills, knowledge, feelings, personal identity), and socio-cultural factors (culture of the environment, income, political characteristics of the country of residence). It allows not only to do more effective segmentation of organic food markets based on consumers' motivations and values but also helps build as a roadmap for facilitating communications and collaborations between stakeholders on the way of achieving sustainable development goals economy (Lyulyov et al, 2019;Bilan et al, 2020;Hens et al, 2019;Samusevych et al, 2021;Tiutiunyk, 2018;Kuzior et al, 2021) and forming the inclusive economy (Carson, 2020;Gupta and Vegelin, 2016;Helne, 2021;Liu et al, 2020).…”