2019
DOI: 10.1108/ijrdm-11-2017-0280
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Towards more interactive and sustainable food retailing

Abstract: Purpose The purpose of this paper is to investigate the potential of digital displays to enhance consumers’ shopping experience and sustainable consumption by more specifically informing consumers on the origin and sustainability of products. Design/methodology/approach An experimental field study was conducted in the Supermarket of the Future at the World Expo where sustainability information was displayed on interactive screens. There were three experimental groups: supermarket visitors who were put in a s… Show more

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Cited by 22 publications
(11 citation statements)
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“…In this digital era, interactive displays and mobile aps (Flaherty et al, 2018) can become suitable instruments to provide consumers with the information they need at the point of purchase. The interactive nature provides consumers with the control over the information they want to consult while enabling supermarkets to steer consumers by selectively presenting content (van Giesen and Leenheer, 2019). Digital displays with sustainability information increase the time spent in the supermarket and lead to more extensive product comparisons, without necessarily increasing the importance of sustainability cues (van Giesen and Leenheer, 2019).…”
Section: Competing Goalsmentioning
confidence: 99%
“…In this digital era, interactive displays and mobile aps (Flaherty et al, 2018) can become suitable instruments to provide consumers with the information they need at the point of purchase. The interactive nature provides consumers with the control over the information they want to consult while enabling supermarkets to steer consumers by selectively presenting content (van Giesen and Leenheer, 2019). Digital displays with sustainability information increase the time spent in the supermarket and lead to more extensive product comparisons, without necessarily increasing the importance of sustainability cues (van Giesen and Leenheer, 2019).…”
Section: Competing Goalsmentioning
confidence: 99%
“…Many reviewed articles referred to supermarkets [43,48,88] and supermarket chains [40,41,45,46,51,53,70,71,80]. A distinct approach focused on the supermarket of the future [56]. Numerous articles focus on specialty retail formats such as coffee chain stores [57], food retailers [47], food retail chains [54], grocery retailers [69], specialist food retailers as alternative food networks [87], ecological food stores [76], fashion clothing retail stores [79], and apparel retailers [72].…”
Section: Results: Retail Contextmentioning
confidence: 99%
“…Retailers also use brochures and magazines to provide consumers with information on food and climate [54]. Using digital displays and interactive screens, retailers communicate information on the origin and sustainability of products [56].…”
Section: Results: Marketing Interventions and Marketing Mechanisms Fomentioning
confidence: 99%
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“…Yadav & Pathak (2016) argue that a positive feeling of sustainable behavior comes from individual perspective as he/she cares about sustainability issues. Currently, information about environmental damage can be easily accessed from various media that increase people's awareness and knowledge to protect our earth (van Giesen & Leenheer 2019).…”
Section: Resultsmentioning
confidence: 99%