Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)

Etuk, Aniebiet; Anyadighibe, Joseph A.; James, Edim Eka; Egemba, Peter Miracle

doi:10.21744/irjmis.v9n2.2011

Cited by 9 publications

(3 citation statements)

References 15 publications

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“…The main purpose of educational technology is to identify and solve problems related to learning problems. Therefore, the main principle of educational technology is to pay attention to the interests of students, while the main principle of education is to help improve the efficiency of the learning process (Etuk et al, 2022). The efficiency of the learning process can be achieved if the learning interaction refers to learning activities, and the learning situation is in accordance with the abilities of students (Miarso, 1987).…”

Section: Figure 1 Position Of Development In Educational Technologymentioning

confidence: 99%

Design of resilience test website development through arcs motivation design model approach to assess the mental health of students at SMA Negeri 1 Sape

Fathayatih

Sariyatun

Yamtinah

2022

irjmis

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This study is a literature review about the exposure of resilience test website development design through the ARCS Motivation Design model approach to assess the mental health of SMA Negeri 1 Sape students. The aim of this study is to provide an overview of how to design a resilience test website through the ARCS Motivation Design model approach to assess students’ mental health. The design of the resilience test website development through the arcs motivation design model approach so that the material presented was more easily accepted by students. Therefore, more in-depth information is needed to describe how students have difficulty solving problems in learning activities in terms of student resilience. ARCS Motivation Model is a motivational model that emphasizes the motivational aspects consisting of attention, relevance, confidence, satisfaction. In the learning and learning process, the four motivational conditions of students must be maintained during the learning and learning process. Through the resilience test with the ARCS motivation model approach, it is expected that the success of individuals in adapting to unpleasant/bad conditions in overcoming, going through, and returning to their original conditions to maintain psychological stability in the face of stress, especially in the era of online learning.

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Section: Figure 1 Position Of Development In Educational Technologymentioning

confidence: 99%

Design of resilience test website development through arcs motivation design model approach to assess the mental health of students at SMA Negeri 1 Sape

Fathayatih

Sariyatun

Yamtinah

2022

irjmis

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show abstract

“…When something is easily recognized and remembered, the decision to purchase the brand will likely be higher. Quoted by Eka & Anik (2020), brand awareness is defined by Keller as a tendency for the brand to be firmly recorded in human memory by judging how consumers can describe in detail how the brand is (Aghara et al, 2018;Etuk et al, 2022).…”

Section: Literature Reviewmentioning

confidence: 99%

influence of brand awareness and sales promotion on purchase decisions of OVO products

Mutiansyah

Wahab

Isnurhadi

et al. 2022

ijhla

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This study aimed to analyze the role of brand awareness and sales promotion in purchasing decisions for OVO products among students of the Faculty of Economics, Master of Management Study Program, Sriwijaya University. The population in this study were students of the Master of Management study program at Sriwijaya University, with the sample used being Master of Management students with a minimum of 1 transaction using OVO. The analysis technique in this study used multiple linear regression analysis by adding the tt-test and F-test as support. The results of this study are that both Brand Awareness and Sales Promotion significantly and simultaneously influence the decision to buy OVO products.

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“…One of them is a product that has a relatively short useful life and a relatively large amount of consumption, that is Fast Moving Consumer Goods (FMCGs). FMCGs are terms for products that are often bought, consumed quickly, sold in bulk and have relatively low prices [4]. FMCGs is "non-durable" items required for daily use.…”

Section: Introductionmentioning

confidence: 99%

Automatic Categorization of Multi Marketplace FMCGs Products using TF-IDF and PCA Features

Indasari

Tjahyanto

2023

SISFOKOM

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The use of technology in line with the increasing number of internet users has caused a shift in the product sales ecosystem to the realm of electronic commerce (electronic commerce). A total of 73.23 customers made purchase transactions using e-commerce and the most purchased products were products classified as Fast Moving Consumer Goods (FMCGs). The increasingly varied FMCGs data coupled with the increasing number of marketplaces is felt to need to be broken down into specific groups. The process is carried out by analyzing e-commerce product information, especially product names, and descriptions. In this study, we propose an automatic categorization of multiple marketplaces using data from multiple marketplaces. Data text is converted into structured data with a series of preprocessing, and comprehensive experiments are carried out to see the extraction performance of variables including TF-IDF, BOW, and N-Gram. All three methods are used to validate text data sets with K-Means grouping results used with the help of PCA to reduce data dimensions. The results show that the performance of the TF-IDF algorithm with a dimension reduction value of 70 and the use of Python can provide optimal results for the percentage of grouping data.

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Trade sales promotion and distributors’ performance of fast-moving consumer goods (FMCGS)

Cited by 9 publications

References 15 publications

Design of resilience test website development through arcs motivation design model approach to assess the mental health of students at SMA Negeri 1 Sape

Design of resilience test website development through arcs motivation design model approach to assess the mental health of students at SMA Negeri 1 Sape

influence of brand awareness and sales promotion on purchase decisions of OVO products

Automatic Categorization of Multi Marketplace FMCGs Products using TF-IDF and PCA Features

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